How do you do a content marketing audit?

How do you do a content marketing audit?

In this guide, I’ll walk you through 5 essential steps on how to audit your content:

1. Step 1: Define Your Goals and Metrics.
2. Step 2: Take An Inventory of Your Content.
3. Step 3: Collect and Analyze Data.
4. Step 4: Draw Up An Action Plan.
5. Step 5: Adjust Your Content Marketing Strategy.
6. Scale Your Content Marketing.

What is included in a content audit?

A content audit describes the process of collecting and analyzing assets on a website, such as landing pages or blog posts. Content audits keep an inventory of a website and provide insight into which content to create, update, re-write, or delete.

How do you audit content?

How to Audit Your Content: 5 Essential Steps

1. Identify your main goal.
2. Identify the content to include.
3. Define your inventory/audit facets.
4. Inventory the content to be audited.
5. Audit the content in your inventory.

What is a content strategy audit?

A content audit is the cornerstone of content strategy, which governs content marketing. The aim is to perform a qualitative analysis of all the content on a website (or in some cases, a network of sites and/or social media presences — any content for which your organization is responsible).

What is content marketing audit?

Definition: A content audit is the process of cataloging and analyzing all of the content on a website, including its performance. Online businesses who publish content and pursue an ongoing content marketing strategy can optimize their benefits by analyzing strengths, weaknesses, and opportunities.

What is SEO content auditing?

An SEO content audit is the process of assessing existing content on your website to determine how you can get more and better quality organic traffic to each page. The goal of the audit is to identify which pages to keep, which ones to optimize, and which ones to scrap.

What is the point of a content audit?

A content audit is a process of systematically reviewing all the content you have on your site. This process allows you to look closely at your optimization efforts to see how well you are meeting your business objectives.

Why is a content audit useful?

It shows you how many conversions you’re getting. It shows you how qualified your leads are. It shows you where the holes in your content are.

What is digital content audit?

A content audit is a process of systematically reviewing all the content you have on your site. This will allow you to mature your content and digital strategy so that your organization can more effectively and efficiently provide the material that audiences need.

Why is content audit important?

A content audit is a valuable tool to help site owners better understand the material they have on their site and how to improve their efforts to match the modern customer.

Which tool is used for content audit?

Google Analytics is one of the most popular content audit tools and for a good reason. It provides comprehensive statistics that help to study visitors’ behavior in details. You can use Google Analytics to find out which of your posts attract more visitors, and which pages have the highest bounce rate.

How do you write a content review?

To summarise:

1. Make a list of all your website’s page URLs (your sitemap).
2. Assign a ‘Content Owner’ to each page and choose a review date.
3. Let Content Owners know when it’s time to review their pages.
4. Implement required updates, resolve any issues: Make it happen, and follow through, follow through, follow through.

Are there any templates for a marketing audit?

Pros: The most comprehensive and detailed marketing audit templates available. This template is applicable for large and small organizations. Cons: Because of its extensive nature this audit may take 2-3x longer to complete than the othe templates available, but it would be well worth effort to do so.

What can content audits do for your business?

This is an unfortunate reality for some, as updating and repurposing existing content can be one of the most efficient content marketing tactics (as stated by 51% of the marketers we surveyed here ). Regular, well-conducted content audits can help you identify content that needs to be improved, or can be repurposed into other formats.

What do you mean by a marketing audit?

A marketing audit is a comprehensive, systematic analysis of the business marketing environment of an organization, both internal and external.

What should be included in an internal marketing audit?

An internal marketing audit also covers components of your current promotional plan, focusing on the strategies, objectives, and “ marketing mix ” you’re using to reach your business goals. The in-depth and comprehensive nature of a marketing audit is why so many companies focus on just one aspect of their marketing at a time.