What is ID Trustshop?
In one of the most unique initiatives, India’s largest ready-to-cook fresh food brand has launched its highly-acclaimed ‘Trust Shop 2.0’ to cater to customers in Mumbai, especially in the Covid-19 hit areas. Customer Trust – being the only motive driving the initiative.
Who is the founder of ID Fresh Food?
PC Musthafa
Our founder, PC Musthafa, officially moved over to the CEO position. From then on, his efforts have all gone into ensuring that iD maintains the quality of the products being sent out to millions of households every day. We began production of our Malabar Parotas, a favourite across the country.
Who is PC musthafa?
Musthafa PC is an entrepreneur who runs a food company called ID Fresh Food which manufactures Idli Dosa batter. We all use a lot of small things daily but there are few people in this world who are earning a lot of money by manufacturing these products.
Who is biggest investor in iD fresh food?
Premji’s investment arm PremjiInvest has chipped in $25 million for a 25% stake. With the primary capital, iD plans to enter new markets such as Delhi, Hyderabad, Kolkata and Ahmedabad. It will also expand to markets such as Saudi Arabia, Qatar, Bahrain and Kuwait in the next 2-3 months.
Does iD batter have preservatives?
What sets the ID range apart is the fact that they are “100% natural and free of preservatives”. In fact, mention preservatives and Musthafa bristles.
Is ID idli batter fermented?
Idli is a soft & fluffy steamed cake made of fermented rice & lentil batter. These are one of the healthiest protein packed Breakfasts from South Indian cuisine. Idli are easily digestible as the rice & lentils known as DAL are soaked, ground, fermented & then prepared by steaming the batter.
Which idli dosa batter is best?
Bestsellers in Instant Dosa Mix
- #1. iD Fresh Batter – Idly and Dosa, 1Kg Pouch.
- #2. Rishta Specialty Idli Dosa Batter, 1 kg.
- #3. Rishta MultiGrain Idly/Dosa Batter, 800 g.
- #4. MTR Dosa Breakfast Mix, 500g.
- #5. MTR Instant Breakfast Mix – Dosa, 500g.
- #6.
- #7.
- #8.
How did iD Foods start?
The idea of iD Fresh Food came about when Musthafa’s cousin saw a supplier selling idli-dosa batter in a plain pouch. The customer was complaining about the quality of the product. Musthafa’s cousin called him with the idea of creating a “quality batter company” – and that led to the birth of iD Fresh Food.
How do you stop idli batter from fermenting?
How To Avoid Over Fermentation Of Idli or Dosa Batter
- Do Not Keep It In A Hot Place. The fermentation process should take place in a warm place.
- Do Not Use Too Much Urad Dal.
- Reduce The Quantity Of Methi Seeds.
- Store The Fermented Batter In Refrigerator.
- Adjust The Fermentation Period According To Climate Conditions.
How is ID idli batter?
iD idly Dosa batter is made from rice, urad dal, fenugreek and RO water only, which are 100% natural and vegetarian agro-commodities. There are no animal extracts used in any of our products,” read a statement from the company.