How do I find good placements for Google display ads?

Published by runtheyear2016 on

How do I find good placements for Google display ads?

Add placements

  1. Websites: Place your ads on specific websites.
  2. YouTube channels: Place your ads on specific YouTube Channels.
  3. YouTube videos: Place your ads on specific YouTube videos.
  4. Apps: Place your ads in specific apps.
  5. App categories: Place your ads in specific apps that fit a category (for example, “Books”).

What is Google Placement targeting?

Placement targeting allows Google Ads advertisers to choose specific sites where they’d like their ads to appear. Advertisers find site placements in the Google Ads product.

How placements work in Google Ads?

Placements are locations where your ads can appear on YouTube or the Google Display Network. A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit. With placement targeting, you can add placements to ad groups in your Video and Display campaigns.

What are three methods of targeting in Google Display Network?

Following are some of the targeting options you can use in your Google Display Network campaigns, along with how to put them to good use.

  • Topic Targeting.
  • Interest Categories.
  • Placement Targeting.
  • Contextual Targeting (By Keywords)
  • Demographic Targeting.
  • Site Category Exclusions.

How do I find managed placements?

Managed Placement Targeting Tips

  1. Do a manual search for relative websites in your niche. Check out the website yourself, and see if it runs Google ads on them.
  2. Use the display planner.
  3. Use the Placement targeting tool in the AdWords interface.

What are Google placements?

Placements are locations where your ads can appear on YouTube or the Google Display Network. A placement can be a website or a specific page on a site, a mobile app, video content or even an individual ad unit. With placement targeting, you can add placements to ad groups in your Video and Display campaigns.

What is eligibility criteria for Google?

-> The candidate must have secured 60% or above in 10th as well as 12th. All you need to appear for Google’s eligibility test is: A Bachelor’s degree in Engineering with a good academic record. Good knowledge in Internet, web-search, online advertising, numerical analysis, fraud detection, and e-commerce.

How do I target my Google Display Network?

To set demographic targeting in your campaign:

  1. Go to the Display Network tab in your Google Ads account.
  2. Click the “+ Targeting” button, and choose the ad groups to which you’d like to add demographic categories.
  3. Click “Add Targeting” and check the boxes for the demographics you want to target.

What sites are in Google Display Network?

On websites that your customers visit Your text, image, and video ads can appear on the Google Display Network. The Display Network is a collection of websites—including specific Google websites like Google Finance, Gmail, Blogger, and YouTube—that show ads. This network also includes mobile sites and apps.

How do I see placements in Google Analytics?

Navigate to Advertising > Google Ads > Placements. In the table, click Automatic Placements to see the individual domains on which your display ads appear. Click a column header to sort your placements by engagement metrics such as Bounce Rate, Pages/Sessions, and Avg. Session Duration.

What are search placements?

Ads using search ad placement are placed on Facebook search result pages, from both the general and Marketplace search engines. These search ads have the exact same layout as those in the Facebook News Feed, with the same flexibility of being in video, photo, collection ad, or carousel format.

How does placement targeting work in Google Ads?

Placement targeting allows Google Ads advertisers to choose specific sites where they’d like their ads to appear. Advertisers find site placements in the Google Ads product. Learn more about managed placements.

What do you need to know about placement targeting?

About placement targeting Placements are locations where your ads can appear on YouTube or the Google Display Network. A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit. With placement targeting, you can add placements to ad groups in your Video and Display campaigns.

How are Google ads targeted to publisher websites?

One of the ways ads are targeted to AdSense publisher websites is through placement targeting. Placement targeting allows Google Ads advertisers to choose specific ad placements where they’d like their ads to appear.

Can you use targeting for video ad groups?

For video ad groups using placement targeting only: If you’re targeting placements solely on YouTube or the Display network, your ads will now be eligible to run on both. Existing ad groups without targeting will be automatically paused as a one-time exception to ensure they don’t run ads you don’t intend to show.

Categories: Tips