What is the product mix of Unilever?
Unilever Product Strategy: Unilever has 4 major categories Food, Refreshment, Personal care, Home care and Water Purifier. The products in Unilever marketing mix has over 400 brands, which shows the tremendous strength of the brand in the FMCG sector.
What is the product mix of Coca Cola?
In reality Coca cola has a very large product portfolio). The product line in this case is 3. This is because there are 3 core product lines within the product mix – Soft drinks, Minute maid and mineral water. This is the basic explanation of how to analyse the product mix of any company.
What are the product mix decisions?
Product mix decision refers to the decisions regarding adding a new or eliminating any existing product from the product mix, adding a new product line, lengthening an existing line, or bringing new variants of a brand to expand the business and to increase the profitability.
What is product line and product mix decisions?
A product mix is the set of all products and items that a particular seller offers for sale. Product line decisions: In offering a product line, companies normally develop a basic platform and module that can be added to meet different customer requirements. …
What are the 3 product mix strategies?
The major product mix strategies (given by William Stanton and others) have been discussed briefly as under:
- Expansion of Product Mix.
- Contraction of Product Mix.
- Deepening Product Mix Depth.
- Alteration or Changes in Existing Products.
- Developing New Uses of Existing Products.
- Trading Up.
- Trading Down.
- Product Differentiation.
What is the product mix of Samsung?
Samsung is present through various channels in the market. It works on the channel marketing concept wherein there are three segments. Sales and service dealers, Modern retail and Distributors. The sales and service dealers handle key accounts for Samsung and are involved in corporate sales.
What is product and product mix?
Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers. The four dimensions to a company’s product mix include width, length, depth and consistency.
What are the 5 product mix strategies?
Five product mix pricing situations
- Product line pricing – the products in the product line.
- Optional product pricing – optional or accessory products.
- Captive product pricing – complementary products.
- By-product pricing – by-products.
- Product bundle pricing – several products.
What is the product mix of apple?
Apple Software – iTunes, iCloud, iBook, and their MacOS are just some of the intuitive software that is available across all of Apple’s devices. Combined together they are one of Apple’s key product lines that really tie all their devices together.
What is the marketing mix of Unilever products?
The product strategy and mix in Unilever marketing strategy can be explained as follows: Unilever has 4 major categories Food, Refreshment, Personal care, Home care and Water Purifier. The products in Unilever marketing mix has over 400 brands, which shows the tremendous strength of the brand in the FMCG sector.
What are the products of Unilever in Pakistan?
The product line consists from lollies to ice creams. This includes Cornetto, Callipo, Max, Kulfis, Top Ten Choc Bars, Feast, Milky Way and etc. Unilever committed its own resources to acquire ‘Polka’ and consolidate the ice cream market for Lever Brothers Pakistan.
How many people use Unilever products a day?
Unilever is a British-Dutch multinational company. Around 2 billion people use its products every day (Unilever, 2020). Unilever’s products fall into three broad categories i.e. foods & refreshment, home care, and personal care.
What does the 4Ps stand for in Unilever?
It examines the 4Ps (Product, Price, Place, and Promotion) of Unilever and examines how it has been making use of these marketing techniques to appeal to its customers and continue its journey globally. Unilever is a British-Dutch multinational company.