What are the biggest DSPs?
Top 10 List of Demand Side Platforms (DSP)
- MediaMath.
- Amazon (AAP)
- DoubleClick.
- LiveRamp.
- Choozle.
- TubeMogul.
- BrightRoll.
- AppNexus.
Is Google a supply-side platform?
A supply-side platform (also known as a sell-side platform) is a type of advertising technology (adtech) that helps publishers optimize their ad inventory. For example, a publisher like Google has an ad space that’s coveted by multiple advertisers.
What is the best SSP?
Best SSPs for Publishers
- OpenX.
- Pubmatic.
- Magnite.
- Xandr.
- Verizon Media.
- Sovrn.
- Teads.tv.
- SpotX.
Does Facebook have a DSP?
Facebook’s Ad Manager is, in fact, a DSP that solely and programmatically sells it’s own inventory – Facebook inventory (with the exception of Instagram inventory – which also can be accessed). It has similar options and targeting settings that a regular (mobile) DSP has.
Is Spotify a DSP?
These are places you can listen to music online. A Digital Service Provider (DSP) is an online store (iTunes, Amazon Music) or streaming service (Spotify, Apple Music, Tidal, YouTube Music) that features digital albums and singles.
What companies are SSPs?
Top 10 Supply Side Platforms (SSP)
- Sharethrough.
- Google Ad Manager.
- MoPub.
- Wunderkind.
- AppNexus Marketplace.
- OpenX.
- PubMatic.
- RhythmOne.
Is Facebook a DSP?
Yes, the FB ad manager can be described as a DSP. It’s a platform that allows advertisers to buy ad spaces, in real-time, from multiple web owners. A competent DSP(Demand Side Platform) is the one that has thousands of opportunities (sometimes global ad spaces) available for marketers.
What companies are SSP?
Is Google AdX an SSP?
AdX is the World’s Best SSP for Publishers in 2018 This year we made DoubleClick Ad Exchange (AdX) our top choice for SSP. Owned and operated by Google, AdX outperforms the competition by connecting publishers into the world’s largest exchange of global inventory.
Is Google Adwords a DSP?
Technically Google Ads is a DSP. Its difference from most other DSPs is that Google sells exclusively its own inventory (while other DSPs make it possible to purchase traffic from various suppliers).
What is supply side platform?
A supply-side platform is an advertising technology (AdTech) platform used by publishers to manage, sell and optimize available inventory (aka ad space) on their websites and mobile apps in an automated and efficient way. By using an SSP, publishers can show display, video and native ads to their visitors,…
What is sell side platform?
Sell Side Platform ( SSP ) – a platform that sells advertising inventory or advertising positions of publishers’ web sites.
What is the difference between a DSP and an ad network?
Key difference: DSP stands for demand-side platform. It is a buyer’s side platform. It allows digital advertising buyers to manage multiple ad exchange and data exchange accounts through one interface. Ad networks, on the other hand, operate somewhat differently. An ad network connects advertisers to web sites that want to host advertisements.