What is OpenX used for?
OpenX Software Ltd., known as OpenX, is a programmatic advertising technology company. The company has developed an integrated technology platform that combines ad server and a real-time bidding (RTB) exchange with a standard supply-side platform (SSP) ensuring the highest real-time value for any trade.
What is SSP and DSP?
An SSP is the inverse of a DSP. Whereas a DSP lets advertisers buy across several different ad exchanges at the same time, an SSP lets publishers sell their ad inventory across different ad exchanges. A simple way to think about this is that DSPs are for marketers, and SSPs are for publishers.
What is the difference between SSP and exchange?
The traditional difference may be that exchanges enable transactions, whereas SSPs do the same while also providing more tools to publishers, such as price controls.
What is Google’s AdX?
Google AdX (previously known as DoubleClick Ad Exchange) is an ad exchange network. This means it is a programmatic advertising platform, offering real-time bidding (RTB) on ad spaces to ad networks, including AdSense, agencies and demand-side platforms.
What is US OpenX?
us-u.openx.net is OpenX’s script. It won’t be able to add value to your business’ marketing efforts much longer. This is a game changer for scripts like us-u.openx.net and businesses like yours. Without some intervention, privacy first puts your customer relationships and important marketing partnerships at risk.
Who uses OpenX net?
We have data on 66,104 companies that use OpenX. The companies using OpenX are most often found in United States and in the Automotive industry. OpenX is most often used by companies with 10-50 employees and 1M-10M dollars in revenue….Who uses OpenX?
| Company | Zendesk Inc |
|---|---|
| Revenue | 50M-100M |
| Company Size | 500-1000 |
Is Facebook an SSP?
Yes, the FB ad manager can be described as a DSP. It’s a platform that allows advertisers to buy ad spaces, in real-time, from multiple web owners. A competent DSP(Demand Side Platform) is the one that has thousands of opportunities (sometimes global ad spaces) available for marketers.
How does a SSP work?
The simple answer is that SSPs allow publishers to connect their inventory to multiple ad exchanges, DSPs, and networks at once. The idea is that by opening up impressions to as many potential buyers as possible — often through real-time auctions — publishers can maximize the revenue they receive for their inventory.
Is Rubicon an SSP or DSP?
SSP is the official term for most of these companies, many of which you may know, such as Google AdExchange, Rubicon Project, Index Exchange, OpenX and AppNexus.
How does an SSP work?
How Does a Supply-Side Platform (SSP) Work?
- A publisher makes its ad inventory available on an SSP.
- Each time the publisher’s webpage loads, an ad request is sent to multiple ad exchanges and, and sometimes demand-side platforms, either directly from an SSP or to an SSP via the publisher’s ad server.
Is AdX a DSP?
Often, if you are tapping into AdX, it means you are using a DSP. This means platform fees and other marked-up costs. Very technical so should only be bought by experienced advertisers.
Is AdX better than AdSense?
In terms of revenue sharing, publishers using AdX keep a higher percentage of the revenue than by using AdSense. Moreover, we would suggest AdSense to small to medium-sized publishers who lack technical knowledge. AdX is more suitable for advanced publishers with substantial knowledge in the tech and ad industries.