Why was the polar bear removed from Coca-Cola?

Why was the polar bear removed from Coca-Cola?

Coca-Cola has been forced to re-design cans meant to highlight its partnership with the World Wildlife Fund, after customers complained that the cans looked too much like those for Diet Coke.

When was the last Coca-Cola polar bear commercial?

2013
Coca-Cola Polar Bears Commercial 2013 – YouTube.

How old is the Coca-Cola polar bear commercial?

Coca-Cola’s first polar bear print ad appeared in France in 1922, and the cuddly creatures were used sporadically over the next 70 years. In 1993, the icons made their TV debut as part of the global “Always Coca-Cola” campaign.

Does Coca-Cola do anything for polar bears?

The polar bear has been a beloved Coca-Cola icon since 1922, and this campaign is Coke’s way of helping to preserve its Arctic habitat. “Arctic Home” extended Coca-Cola’s support of WWF’s polar bear conservation efforts and built upon their global partnership focused on freshwater conservation.

What happened to the Coke polar bears?

While the bears aren’t included in the brand’s Christmas TV ad, Advertising Age reports, they will be featured on some packaging. That hasn’t happened in the U.S. since 2013, according to a Coca-Cola Co. The ad ends when he gives his last bottle to Santa Claus.

Did Coca-Cola drop the polar bears?

When Coca-Cola decided to team with the World Wildlife Fund to raise money for endangered polar bears, who would have thought there would be backlash? up Coke and Diet Coke is “a SHOCK to the palate!” , the WSJ reported. Coca-Cola is still honoring their commitment to donate around $3 million.

Did Coke discontinue the polar bear?

However, Coke drinkers rebelled against the new design — with the most common complaint being they looked too much like silver Diet Coke cans — and the soft drink giant announced they would discontinue production of the white cans and reintroduce the polar bear can with a more traditional red background.

What is the name of the Coca-Cola bear?

polar bear
The modern polar bear did not make its debut until the 1993 “Always Coca‑Cola” campaign in a television ad called “Northern Lights”. Since then, the polar bear has appeared in numerous television and print advertisements becoming one of the most popular symbols of Coca-Cola advertising.

Did Coca-Cola remove the polar bears?

A campaign by Coca-Cola to draw attention to the plight of the polar bear is being diluted after consumers complained that the cans were changed from red to white.

What is wrong with the Coca-Cola polar bear?

There was only one problem – these white cans were too similar to the silver Diet Coke cans and it got too many consumers confused and angry. Many of them tweeted or emailed their complaints to the company. The result – the white cans are history and the red cans are back in.

Did Coke fire the white polar bear?

Late last year, Coca Cola pulled their white “polar bear” cans from the market after only a couple of weeks and after a tremendous backlash from retailers and consumers.

What’s wrong with the Coca-Cola polar bear?