What are the FTC rules?
The FTC enforces federal consumer protection laws that prevent fraud, deception and unfair business practices. The Commission also enforces federal antitrust laws that prohibit anticompetitive mergers and other business practices that could lead to higher prices, fewer choices, or less innovation.
What are the 4 P’s of the FTC?
When a company is deciding how to sell something, they look at the “Four Ps” of marketing: product, price, place, and promotion.
What is the FTC Privacy Rule?
Rule Summary: The regulations require financial institutions to provide particular notices and to comply with certain limitations on disclosure of nonpublic personal information.
What did the FTC Act do?
The basic statute enforced by the FTC, Section 5(a) of the FTC Act, empowers the agency to investigate and prevent unfair methods of competition, and unfair or deceptive acts or practices affecting commerce. This creates the Agency’s two primary missions: protecting competition and protecting consumers.
What does the FTC Act prohibit?
Section 5(a) of the Federal Trade Commission Act (FTC Act) (15 USC §45) prohibits “unfair or deceptive acts or practices in or affecting commerce.” This prohibition applies to all persons engaged in commerce, including banks.
What is full disclosure?
Full disclosure is the U.S. Securities and Exchange Commission’s (SEC) requirement that publicly traded companies release and provide for the free exchange of all material facts that are relevant to their ongoing business operations.
What’s the purpose of the Federal Trade Commission four P’s test?
Revisiting Norling, he says: “For all ads regardless of the type of media, when doing disclosures or disclaimers, remember the four ‘Ps’: Proximity to triggering claim; presentation in a manner to be easily understood by the consumer; prominence — try to use same font and colors as triggering claim; and placement where …
What are the 3 types of laws that affect marketing?
The three main legal areas you need to consider are privacy and data collection, intellectual property issues, and rules and regulations of the FTC and other consumer protection bodies.
Does the FTC require a privacy policy?
There is no specific obligation imposed upon website operators to actually post a privacy policy on their website under the FTC Act. However, if a privacy policy is not posted on the website or app, this is a deceptive practice.
When must you give a privacy notice to an individual?
You must provide an “initial notice” by the time the customer relationship is established. If this would substantially delay the customer’s transaction, you may provide the notice within a reasonable time after the customer relationship is established, but only if the customer agrees.