Is the Lego movie branded entertainment?
So what does branded entertainment actually look like? A prime example is The LEGO Movie. More than just a movie based on a toy, this feature-length film truly captivated audiences and was a major win for LEGO’s marketing efforts.
Is Lego an entertainment company?
Also hitting shelves and screens this year is The LEGO Group’s brand-new global entertainment franchise developed in partnership with Cartoon Network, Mixels.
Was the Lego movie successful?
Warner Animation Group produced a total of four Lego films, but neither the spin-offs or sequel lived up to the hype and success of the original 2014 film directed by Phil Lord and Chris Miller. The films were: The Lego Movie (2014) – $468 million worldwide. The Lego Movie 2: The Second Part (2019) – $191.3M worldwide.
What is branded entertainment and how is it different from advertising?
‘Branded entertainment’ is an umbrella term for all brand produced content where the goal is to have audiences watch or engage with the same mindset they would a film or tv series — as opposed to more traditional forms of advertising where brand messages can be placed before or during the experience of other unrelated …
What is an entertainment brand?
Branded entertainment is a new form of advertising. The term basically refers to the act of integrating an advertising message or a brand with other entertainment content with the use of media like TV shows, movies or video games (Also known as Branded Content ).
Why did Lego make a movie?
The plotline driving the Lego movie franchise came from from Lin’s own imagination, which was sparked in 2008 when he saw his then five-year-old son playing the iconic toys. That it’s really about creating a movie that kind of celebrates imagination and creativity,” Lin said.
Is LEGO bigger than Disney?
Now Lego is back bigger than ever earning the title the “most powerful brand in the world”. The Scandinavian set of bricks has become such a big hit it has even usurped the global dominance of Disney, scoring 92.7 out of 100 compared with Disney’s slide to sixth place with 91.3.
What type of industry is LEGO?
Toys
The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores. The company was founded on 10 August 1932 by Ole Kirk Christiansen….The Lego Group.
| Logo since 1998 | |
|---|---|
| Trade name | The LEGO Group |
| Type | Private Aktieselskab |
| Industry | Toys |
| Founded | 10 August 1932 |
Does Warner Bros own Lego?
It is owned by Time Warner/WarnerMedia. LEGO has created several themes based on the studio’s films, starting with Harry Potter since 2001, and sets based on acquired properties such as DC Comics since 2006. The studio also produced The LEGO Movie franchise.
Does Netflix have the Lego movie?
Sadly The Lego Movie is not available to stream on Netflix. To stream the movie you will need to purchase or rent from the usual list of online retailers.
What is an example of branded entertainment?
Perhaps the most popular branded entertainment line of 2019 is LEGO, which encompasses critically-acclaimed films, television series, and video games. Yet customers can find many examples of branded content today, ranging from short films to newspaper articles.