How does S2S tracking work?

How does S2S tracking work?

In S2S tracking, when a user clicks on a tracking link or generates an ad impression, a unique identifier of some kind is generated and stored. This individual ID is matched to the user when he makes a conversion later. This is done by posting the unique user-generated ID back to the tracking server.

How are conversions tracked?

You add a conversion tracking tag, or code snippet, to your website or mobile app code. When a customer clicks on your ad from Google Search or selected Google Display Network sites, or when they view your video ad, a temporary cookie is placed on their computer or mobile device.

How does server-to-server tracking work?

Generally speaking, server-to-server tracking on the web works by generating and storing a unique identifier of some kind when a user clicks a tracking link or generates an ad impression. When the same user later makes a conversion (or other trackable action), the unique ID is matched back to the user.

What is post back tracking?

Server postback tracking—also called “postback tracking” and “server-side tracking”—is the method of tracking conversions that uses the advertiser’s server rather than the user’s browser (as pixel-based tracking does).

How does S2S postback work?

How does S2S postback tracking look like? A user sees an ad and clicks on it. With the click, a user goes through several redirects in a blink of an eye. In a few milliseconds, he visits RedTrack (as a tracking solution), Affiliate Network, Advertiser (the offer owner), and a landing page.

What is an S2S pixel?

Server to Server (S2S) conversion tracking allows you to track multiple conversions, without installing the Taboola Pixel. These conversions can be, for example, mobile app installs and post-install events – such as signups and purchases – that happen after a user clicks on your Taboola campaign creatives.

Why do we need conversion tracking?

Conversion tracking ensures that advertisers and ad networks know where an install or purchase (or really any other data point) originated from, which helps determine the quality of the source. It also offers a better understanding of the campaign performance for future optimization.

How do I find conversion tracking in Adwords?

To do so:

1. Sign in to your Google Ads account.
2. Click the tools icon in the upper right corner of your account.
3. Under “Measurement,” click Conversions.
4. In the conversion actions table, find the conversion action you want to check in the “Name” column, then look at the “Status” column in that same row.

What is s2s?

Server-to-server (S2S) means that two or more servers are communicating directly with each other.

What is a pixel tracker?

A tracking pixel, also known as a marketing pixel, is a 1×1 pixel graphic used to track user behavior, site conversions, web traffic, and other metrics similar to a cookie. The best example of a tracking pixel is one used by Google Analytics and similar services, which gathers data from websites.

What are Google Analytics Postbacks?

Postbacks allows Analytics to ping an ad network when it detects an app install or deep-link conversion from that network. Postbacks optimize ad serving platforms and provide a valuable feedback loop that helps the entire mobile ads ecosystem.

What is a S2S postback?

S2S Postback URL. Server-to-Server (S2S) tracking is a more complicated, but better way of tracking information about the user and what he clicked on. Once a conversion happens, the affiliate network sends the value and info to your tracking software, like RedTrack, and gives you detailed information about everything.