What is a BCG matrix template?

What is a BCG matrix template?

The BCG matrix template plots products or product categories against two variables: Market growth is a good indicator of industry attractiveness and gives an indication of a product’s future potential, overall market strength, and attractiveness to future competitors.

How do you make a BCG matrix?

How To Make A BCG matrix?

1. Step 1: Choose the product. BCG matrix can be used to analyse Business Units, separate brands, products or a firm as a unit itself.
2. Step 2: Define the market.
3. Step 3: Calculate the relative market share.
4. Step 4: Find out the market growth rate.
5. Step 5: Draw the circles on a matrix.

How do I insert a BCG matrix in Word?

Inserting BCG Matrix

1. Inserting BCG Matrix.
2. Go to Ribbon > Insert > Other Charts and click Bubble Chart.
3. For further formatting change X-axis values.
4. Click Edit to change source of data.
5. You have to change series X values.
6. Select Relative Market Share values.
7. Your BCG Matrix chart is a bit changed.

What is BCG matrix PDF?

The BCG matrix is used to evaluate product portfolio of a competitive company. Both market share. and growth rate are crucial for the estimation of the value of a product. A large corporation can use it to. determine its key business units, such as; divisions or individual companies will give more benefits.

What is BCG matrix used for?

The Boston Consulting Group (BCG) growth-share matrix is a planning tool that uses graphical representations of a company’s products and services in an effort to help the company decide what it should keep, sell, or invest more in.

Why is BCG matrix important?

It is an important model for allocating resources for firms pursuing market share goals and seeking experience curve benefits. The firm has a basis for allocating resources across its business units, based upon competitive position and market opportunity – making for a more strategic based decision.

Where is the BCG matrix used?

Where to use the BCG matrix? This BCG matrix would be included in the analysis section of a strategic plan or a marketing plan. It is primarily part of the firm’s “internal analysis” – as it considers the relative strengths and opportunities of the firm’s overall portfolio.

How do you create a space matrix?

How do I construct a SPACE matrix? The SPACE matrix is constructed by plotting calculated values for the competitive advantage (CA) and industry strength (IS) dimensions on the X axis. The Y axis is based on the environmental stability (ES) and financial strength (FS) dimensions.

How do you explain the BCG matrix?

BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential. It classifies business portfolio into four categories based on industry attractiveness (growth rate of that industry) and competitive position (relative market share).

How can the company perform the analysis using a BCG matrix?

To use the BCG matrix, a company will review its portfolio of products or SBUs, then allocate them to one of four quadrants based on their market share, growth rate, cash generation and cash usage. This is then used to determine which products receive investment, and which are diversified from.