What are main features of logos?
The simplest logos are the ones people remember the most. A great logo should be simple enough to be able to be scaled down or up and still look good. A great logo should be impactful. You want to capture your viewer’s attentions and leave an impression (a positive impression, hopefully).
What should logos communicate?
Here are four things that your logo communicates about your company’s branding.
- I am powerful / playful / subversive / friendly. What is the essence of your business?
- I am unique. If your logo isn’t unique, you will be easily forgotten.
- I am current.
- I know who my audience is.
What are the four types of logos?
- Lettermark. A lettermark logo is typography based and exclusively made up of a company or brand’s initials, and for that reason, it’s also known as a monogram.
- Wordmark. As you may have guessed, wordmarks are typography based and usually focus on the name of the business or brand.
- Brandmark.
- Combination Mark.
What are the rules of logo design?
5 Cardinal Rules of Logo Design
- Your logo should reflect your company in a unique and honest way.
- Avoid too much detail.
- Your logo should work well in black and white (one-color printing).
- Make sure your logo’s scalable.
- Your logo should be artistically balanced.
What are the 5 characteristics of a logo?
These five qualities make a logo instantly identifiable, and ensure that when consumers look at it, they’ll connect with your brand.
- Simple. Many of the most impactful and successful logos in history are surprisingly simple.
- Relevant.
- Memorable.
- Timeless.
- Versatile.
What are the different elements in making logos?
Five important elements of logo design
- Simplicity. “I strive for two things in design: simplicity and clarity.
- Relevance. “Socrates said, “Know thyself.”
- Versatility. “Beauty is the harmony of form and function.”
- Uniqueness. “Insist on yourself; never imitate.”
- Memorable.