Who is the girl in Nirma ad?
Sangeeta Bijlani
The ad debuted on television in 1982 with actor-model Sangeeta Bijlani as the face for the television commercial. The catchy jingle of “Washing Powder Nirma…
What happened to Nirma girl?
The Nirma Girl… The girl on the Nirma packaging was actually the daughter of the founder of the company, Karsanbhai Patel. Even the name “Nirma” was derived from her – she was called Nirmala, and had passed away in an accident.
Who made the Nirma ad?
Karsanbhai Patel’s small-town Invention At the age of 21, Karsanbhai Patel began working as a lab technician in the New Cotton Mills, Ahmedabad.
Is Nirupama Patel alive?
Deceased
Nirupama Patel/Living or Deceased
Is Nirma girl dead?
Karsan Bhai wanted his daughter Nirma to be well educated and have a worldwide name, but Nirma died at a young age and Karsan Bhai’s dream remained unfulfilled.
Is Nirma washing powder girl death story?
Ever wondered who the girl in the white dress twirling her way to glory in the packets of Nirma is? She is Karsanbhai Patel’s daughter, Nirma, who died in a car accident even before Karsanbhai launched the brand when detergent powder was considered a luxury.
Is Nirma still in business?
Nirma, which currently has turnover of Rs2500 crore, started its journey as one–man operation by Dr Karsanbhai Patel.
How was the brand name Nirma derived?
3/ The name ‘Nirma’ was derived by Karsanbhai from her daughter’s name Nirupama. The image on the packaging on Nirma is also of hers. Sadly, she passed away in an accident. Since then, Karsanbhai has immortalized her name and image through the brand.
Who owns Nirma washing powder?
Karsanbhai Patel
The fact that Karsanbhai Patel, founder and chairman of Nirma, began his entrepreneurial journey in the late 1960s by making detergent powder in his backyard and selling door-to-door has become a corporate legend.
How did Nirma get its name?
He started packing the formulation in a 10x10ft room in his house. Patel named the powder as Nirma, after his daughter Nirupama. Patel was able to sell about 15-20 packets a day on his way to the office on bicycle, some 15 km away.
Is Nirma an Indian company?
Nirma is a group of companies based in the city of Ahmedabad in Gujarat, India, that manufactures products ranging from detergents, soaps, cement, cosmetics, salt, soda ash, LAB and injectables. Karsanbhai Patel, an entrepreneur and philanthropist, started Nirma in 1969 as a one-man operation.
Is there a jingle in the Nirma commercial?
It might not be as nuanced as what other washing powder brands are these days, but the Nirma ad has something that no other detergent ad has – that jingle. It is one of the rare cases when a jingle actually overshadows the visuals that accompany it.
Who is the little girl in the Nirma AD?
While Hema, Rekha, Jaya and Sushma became a household name in the 80s, the Nirma ad’s little twirling girl in a frilly white dress was the one who created the brand image for the product.
How did the brand Nirma get its name?
Nirma’s success is synonymous with its advertising and marketing strategy. When Karsanbhai Patel, the founder of the brand, started selling his detergent powder, he decided to call it Nirma, derived from the name of his daughter Nirupama.
When did the washing power Nirma come out?
That changed with the emergence of a washing power called Nirma in the early seventies. The brainchild of Karsanbhai Patel, Nirma started off as a homemade product (Patel had been a lab technician and was familiar with chemicals) which he handed out to people on his way to work.