What are the specs for Facebook Stories?
Design Recommendations
- File Type: MP4, MOV or GIF.
- Ratio: 9:16.
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels.
- Video Captions: Optional, but recommended.
- Video Sound: Optional, but recommended.
What size is a Facebook story ad?
500 X 500px
Facebook Stories Ad specs Image: 500 X 500px minimum. Image ratio: 1.91 minimum to 9:16 maximum. Aspect ratio tolerance: 1% Available call-to-actions: shop now, book now, learn more, get showtimes, sign up, download, watch more, contact us, apply now, get quote, request time, see menu.
Does 20% text rule apply to Instagram stories?
First, the pesky 20-percent rule about text in Facebook ads doesn’t apply to Instagram Stories. You can load up the text in your ad. However, the ad will be moving pretty quickly so make sure people have time to read it and use a font that’s large enough to see.
What format is Facebook Stories?
Facebook Stories File Type: MP4, MOV or GIF. Video Duration: 1 second to 2 minutes. Maximum File Size: 4GB. Minimum Width: 500 pixels.
What format are Facebook Stories?
For videos:
- Recommended resolution: 1080 x 1920 pixels.
- Minimum resolution: 600 x 1067 pixels.
- Maximum file size: 4GB.
- File type: . mp4 or . mov.
- Maximum video length: 60 seconds.
- Supported codec: H. 264 and VP8 (video), AAC and Vorbis (audio)
What is the best size for Facebook story?
1,080 x 1,920 pixels
Because Facebook Stories take up the entire mobile screen,the recommended Facebook Story image size is 1,080 x 1,920 pixels. Your profile photo and some buttons will appear at the top of your Stories, so be sure to keep that in mind when designing your images.
What is story media aspect ratio in Facebook ads?
Facebook Stories media must have an aspect ratio between 9:16 and 1.91:1. Minimum media width: 500 pixels.
Are Facebook and Instagram ad specs the same?
Instagram Lead Ad specs: Caption: up to 125 characters. Recommended ad image size: 1080 x 1080 pixels or 1200 x 628 pixels (the typical Facebook ad image size) Image format: .
Does the Facebook 20% rule still apply?
The Facebook 20% rule was a requirement that rejected Facebook ads with more than 20% of text in its images. While the rule is no longer enforced, Facebook still recommends including a 20% text-to-image ratio.
Why has the organic reach of Facebook declined?
Why Your Organic Reach Has Declined on Facebook There’s simply too much content being published on Facebook, making visibility in the News Feed increasingly competitive. And Facebook strives to show people the content that is most relevant to them, as opposed to surfacing all the content available.
What is Facebook Story ratio?
How long are the ads on Facebook Stories?
Facebook Stories Ads are vertical, visual advertisements placed in the Stories feed on mobile devices. Image ads in this format can appear up to 6 seconds, while a video ad can potentially be 15 seconds long. To visit an external page (e.g. post-click landing page), users need to swipe up on a call-to-action.
What do you need to know about Facebook Stories?
Displaying an ad in Facebook Stories means you can’t compromise on lackluster visuals. With users currently able to swipe off a story, an ad must be compelling, engaging, and motivate the user to click on the CTA. Minimal text should be used — Facebook suggests no more than 20%.
How to use Facebook Stories to generate leads?
With Facebook Stories Ads, users can swipe up to visit a landing or product page. When looking to generate leads or conversions, your post-click landing page should reflect the same branding and message in your ad, coupled with a lead capture form. This post-click landing page is a great example of using an email capture form: