What is product family in marketing?
A product family is a cluster of products that are built on the same platform. By designing multiple products with the same platform, a company saves on product development costs and can buy raw materials and components in larger quantities, thereby reducing its costs.
What is production packaging?
Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells.
What does packaging mean in marketing?
Packaging is what shows off your product in the best light, displays the price and value of the product, communicates the product’s benefits to consumers, and it what physically appears in your various distribution points.
What does family product mean?
A product family is a group of related goods produced by the same company under the same brand. The product family supplies an array of products that are similar but meet slightly different needs or tastes, potentially attracting more customers.
What do you call a family of products?
A Product Family can be simply defined as a collection of related products which are produced by a single company. A group of product families together make up a product portfolio. It is also called as a product group or product line. There are a lot of companies in the market which have product family.
Is packaging a part of the production process?
The process of bringing product and package together is usually the last step of the product manufacturing operation, although assembling packages within other packages or further units often follows product packaging.
How important is packaging in marketing a product?
At its most base level, product packaging serves to protect the product inside. Packaging must keep the product safe during shipment between the manufacturing facility and the retailer and must prevent damage while the product sits on the shelf. Therefore, product packaging must be sturdy and reliable.
Is packaging part of production?
Why is packaging important in manufacturing production?
The primary purpose of packaging is to protect its contents from any damage that could happen during transport, handling and storage. Packaging retains the product intact throughout its logistics chain from manufacturer to the end user. It protects the product from humidity, light, heat and other external factors.
What are the types of packaging in marketing?
The 3 Levels of Product Packaging: Functions and Importance
- Primary Packaging. Primary packaging, commonly referred to as consumer or retail packaging, is the box that is in direct contact with your product.
- Secondary Packaging.
- Tertiary Packaging.
What is the role of packaging in marketing?
One of the primary purposes of packaging is to keep products safe and protected. Initially, this might not seem relevant to your marketing, but it is essential that the packaging that you choose for your products is as functional as it is stylish.
What are the different types of product packaging?
Different kinds of products need different kinds of packaging, for example, liquid products are packed in barrels and bottles; whereas, solid products are wrapped. The organizations use special containers for fragile products, such as glassware.
What does packaging mean in terms of Science?
Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages.
What does branding, packaging and labelling mean?
Branding, packaging and labelling are distinctly specialised activities, demanding the services of advertising experts. In reality it is not the product which is displayed and sold but it is the brand together with the package and the label which are sold or which enable to sell the product.