Who owns BlueVenn?
Upland Software
BlueVenn was acquired by Upland Software on Mar 2, 2021 .
What is ActionIQ?
ActionIQ is an innovative Enterprise Customer Data Platform for marketers, analysts, and technologists. We move marketing forward through the power of data, insightful analytics, and seamless marketing integration – filling in the white space left by all the Marketing Clouds.
What is a CDP marketing?
CDPs Explained. A customer data platform (CDP) is software that combines data from multiple tools to create a database of your customers. That database can then be segmented in a nearly endless number of ways to create more personalized marketing campaigns.
What is Dataroma?
Dataroma is a marketing intelligence and analytics tool wherein you can bring data from different marketing tools using connectors. Salesforce says Dataroma is transparent, saves time and promotes growth for marketers. You can also view data in real-time and improve your campaign performance ultimately.
What is Salesforce CDP?
Salesforce CDP aggregates every data point about an individual customer across multiple platforms, represented by a unique identifier. CDP stands for ‘Customer Data Platform’, the defining characteristic of which is providing that all-important customer unique identifier.
What is the Salesforce CDP?
What is CDP in social media?
A customer data platform (CDP) is designed for marketing. It collects and unifies first-party customer data from multiple sources to build a single, coherent, complete view of each customer. It then makes that data available to marketers to create targeted and personalized marketing campaigns.
Is Datorama a CDP?
Last week Salesforce announced it is acquiring CDP vendor Datorama and will make it a part of its Marketing Cloud.
What is MDM in Salesforce?
As Salesforce has grown from a simple, standalone tool to a platform that touches every customer interaction, the data has grown more complex. A master data management (MDM) strategy is critical to helping companies solve challenges like providing enterprise analytics and creating a 360-degree view of the customer.
Is customer 360 a CDP?
CDP is now Customer 360 for Marketing: Customer 360 is a platform which allows companies to connect Salesforce apps and create a fused customer ID to build an individual view of the customer.
What do you need to know about bluevenn?
BlueVenn is an omnichannel marketing hub and Customer Data Platform that specializes in customer analytics and real-time omnichannel customer journey optimization. The company provides an integrated solution that blends online and offline customer data into a 360 degree view and serves up usable customer insight to improve the final results.
What does bluevenn do as a marketing company?
BlueVenn offers B2B and B2C marketing solutions to its clients. It enables marketing teams to capitalize on their customer data to create marketing programs that increase customer loyalty and revenue opportunity. BlueVenn serves a diverse range of companies, including hotels, gaming, finance, retail, media, and more.
Where are the bluevenn offices in the world?
BlueVenn has five offices, located in the U.S., U.K., and France. Results International acted as exclusive financial advisor to BlueVenn. Annualized revenues exclude the impact of deferred revenue discount associated with GAAP purchase accounting.
What does upland bluevenn do for your business?
Bluevenn is part of the Upland Customer Experience Management portfolio of products that enables our customers to fully accelerate consumer engagement and conversions on the channels that matter the most to their business, whether on email, mobile application, SMS, or online.
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