Where are innocent smoothies manufactured?
Rotterdam, Holland
But the smart thing about the Innocent Drinks production facility based in Rotterdam, Holland, is that it will be completely off grid. The factory will produce its own energy supply, it recycles excess heat being produced and repurposes it – to put it simply it is a future proofed sustainable facility.
Where does innocent get their fruit from?
Our fruit comes from all over the world and from thousands of different farms of all types and sizes – large plantations, co-operative groups, tiny family farms and even from the Amazon rainforest.
Who are innocent smoothies target market?
Innocent Drinks target a range of customers for their products. They target adults, who keep to a healthy lifestyle, and they also target parents. They target parents as they have certain products for children, encouraging parents to keep a healthy lifestyle going for their children.
What market do innocent drinks operate in?
smoothie market
Innocent Drinks changed the smoothie market in the UK You can find them in almost every supermarket in the UK. They come in every size and have a beautiful packaging.
Who made innocent smoothies?
Richard Reed
Innocent Drinks/Founders
Is Innocent an ethical company?
Today’s instalment is taking a look at Innocent Smoothies, who since their launch in 1999 have promoted themselves as a down to earth and ethical company. As the name would suggest, Innocent aims to use natural, healthy ingredients in their products and espouse key values of healthy eating and sustainability.
Who owns innocent smoothie?
The Coca-Cola Company
Innocent Drinks/Owners
What is innocent smoothies USP?
The USP of the product is that it is not-from–concentrate and preservative-free. The company is also known for their strong focus on making their product 100% sustainable, especially in terms of fair trade initiatives and environmentally friendly packaging design (Innocent Drinks, 2009).
How does Innocent smoothies segment its market?
Talking about the behaviour of customers we can segmentate the market of innocent in this way: The smoothies are addressed to customers that want healthy food, and live in a healthy way, and they are sure to find in innocent a very high quality products. …
Who started Innocent smoothies?
Who invested in innocent?
Maurice Pinto
After quitting their jobs, the three struggled to find investment, but eventually had a lucky break when Maurice Pinto, a wealthy American businessman, decided to invest £250,000. In total, it took fifteen months from the initial idea to taking the product to market.
Is innocent owned by Coca Cola?
You might already know that innocent is owned by Coca Cola. We first started working with them in 2009, when they bought a 20% share in our business. Over the years, as we got to know them and they got to know us, Coke bought more shares, until 2013, when they took full ownership.
How did Innocent smoothies get into the market?
Innocent firstly set up in 1999 after there was a gap in the market for smoothies, and they saw a demand for smoothies whilst carrying out market research. Innocent Smoothies raw materials are sourced from good relationship based suppliers who look after both their workers and the environment, which are part of Innocent ethos and strategy.
What kind of products do Innocent Drinks make?
Innocent drinks has a long range of products which they claim to be made up of pure and fresh fruit and which are free from any kind of preservatives. Their products include smoothies, yogurt drinks, thickies, kids smoothies (taking account of those fruits which children like the most), pure fruit squeezes.
Who are the pressure groups for Innocent smoothies?
There are pressure groups such as Greenpeace. Greenpeace protect forests form deforestation such as the Amazon (Greenpeace, 2013]) but Innocent have a good relationship with them. The ‘Big Knit’ was where each innocent bottle had a small hat on and the money raised went to ‘the age uk’ charity’ (Prmoment 2010 ).
What does Innocent Drinks SWOT stand for in Business category?
The acronym Innocent Drinks SWOT stands for strength, weakness, threats and opportunities. It is a useful tool that is widely used for strategic planning and management in many organizations. It is effectively used in building strategies for the organization to maintain its competitiveness in the market.