What is a value expressive attitude?
A function of attitudes that allows the individual to express his or her self concept. The value-expressive function is served by attitudes that demonstrate one’s self image to others. It is one of the functions of attitudes proposed by the functional theory of attitudes.
What is the value expressive function of attitudes?
According to the value-expressive function, attitudes can express personal values and other core aspects of how individuals view themselves (Maio & Olson, 2000) . That is, a person might express an attitude because it is consistent with her ”ideal self.
What is value expressive function example?
the role an attitude can play in the expression of core values. For example, a person might adopt a positive attitude toward a religious symbol because that symbol is associated with important religious values.
What is value expressive appeals?
The image strategy, a value- expressive advertising appeal, holds a creative objective to create an image of the generalized user of the advertised product (or brand). On the other hand, the utilitarian appeal involves informing consumers of. one or more key benefits that are perceived to be highly functional or.
What is expressive value?
Expressive value can be understood as every dimension (in the realm of ideas) which, in its broadest sense, enlarges cultural meaning and understanding. Learn more in: Attachment to Mobile Phones across Social Contexts. Expressive Value appears in: Encyclopedia of Mobile Phone Behavior.
What are the four attitude functions?
Attitudes serve four major functions for the individual: (1) the adjustments function, (2) the ego defensive function, (3) the value expressive function (4) the knowledge function. Ultimately these functions serve people’s need to protect and enhance the image they hold of themselves.
What’s expressive value?
Wave, including film and other cultural industries. That is that they traffic or trade in what has been called “expressive values,” acts of creative expression that can be legally protected, primarily through copyright. These expressive values draw on our hungers for various types of meanings and experiences.
What is value expressive influence?
What is a value expressive appeal a utilitarian appeal when should each be used?
When should each be used? Value-expressive appeals attempt to build a personality for the product or create an image of the product user. It should be used for functional products . Utilitarian appeals involve informing the consumer of one or more functional benefits that are important to the target market.
What are the 4 types of values?
The four types of value include: functional value, monetary value, social value, and psychological value. The sources of value are not equally important to all consumers.
What is utilitarian function of attitude?
Utilitarian Function of Attitudes: Consumers use attitudes as ways to maximize rewards and minimize punishment. In other words, purchasing something because it brings forth a specific benefit is one example.
What are the five main purposes of attitudes?
What is the value-expressive function of an attitude?
VALUE-EXPRESSIVE FUNCTION OF AN ATTITUDE: “The value- expression function of an attitude is important to consider when choosing someone to fill a leadership position .”
When do you use the value expressive function?
The value-expressive function is employed when a consumer is basing their attitude regarding a product or service on self-concept or central values. The association or reflection that a product or service has on the consumer is the main concern of an individual embracing the value expressive function (Solomon, 2008).
Can a value-expressive attitude predict the TPB?
Indeed, prior evidence indicates that values can predict behaviour and behavioural intentions independently of other factors in the TPB when attitudes toward the behaviour are strongly value-expressive (Maio & Olson, 2000).
What is the purpose of a symbolic attitude?
Perhaps more important, symbolic attitudes function as a means of value expression. They fulfill the need for the individual to define herself through the expression of values and identification with groups she perceives as important (Herek 1986;Katz 1960; Maio and Olson 2000; Prentice 1987).