When did Saint Laurent change logo?
2012 — Today. The redesign of 2012 was held after the name of the famous fashion house was shortened to just Saint Laurent. The new concept is built around the new brand’s name, written in bold sans-serif letter, and a more elegant “Paris” in a different typeface.
Why did YSL change to Saint Laurent?
Dropping the “Yves” “Historically, Yves decided with Pierre in 1966 to name his revolutionary ready-to-wear ‘Saint Laurent Rive Gauche,'” Slimane said in an interview with Yahoo back in 2015. “It was for him a distinctive sign of modernity, and a drastic change from the Couture label…
What is the logo of Saint Laurent?
In 1961, Yves Saint Laurent and Pierre Bergé asked the graphic designer Cassandre to design the house’s logo. Born to French parents in Ukraine, Adolphe Jean Marie Mouron, who adopted the pseudonym Cassandre, was one of the world’s greatest graphic designers during the interwar period.
What is the difference between Saint Laurent and YSL?
Here’s the brand’s official position, via Business of Fashion: “The House is referred to as ‘Yves Saint Laurent. ‘ The ready-to-wear collection by Hedi Slimane is correctly referred to as ‘Saint Laurent’. (‘Saint Laurent Paris’ is used in the logo but not when spoken/written about the collection).
When did YSL change its name?
What is evolving? The ready-to-wear collection, which was once called “Saint Laurent Rive Gauche” in 1966 is now “Saint Laurent Paris.” And it all finally makes sense!
What does the Y in YSL stand for?
YSL means “Yves Saint Laurent.”
Who changed the Saint Laurent logo?
Slimane
Slimane also famously changed the Yves Saint Laurent logo during his tenure there, dropping the Yves – a move that divided the fashion press.
Does Gucci own YSL?
1999: Yves Saint Laurent – The fashion house, founded in 1961 by Yves Saint Laurent and his partner, Pierre Berge, was acquired by the Gucci Group in 1999. The Gucci Group purchased Sanofi Beaute, owner of the Yves Saint Laurent brand, from PPR, which had purchased it 5 years earlier, for about $1 billion.
Did YSL change its name?
HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. The designer will use the same font and nomenclature that the label’s eponymous founder first used when he launched his ready-to-wear line in 1966, then called Saint Laurent Rive Gauche.
Is YSL considered luxury?
listen); YSL), also known as Saint Laurent, is a French luxury fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé. The company revived its haute couture collection in 2015 under former Creative Director Hedi Slimane.
What does the Y stand for in Saint Laurent?
How do you say YSL?
You are one step ahead of others if you know what YSL stands for, it is Yves Saint Laurent, but you also need to know the right way to pronounce it. It is pronounced as eve-san-lou-ron.
What kind of logo does Yves Saint Laurent use?
Technically there are two different YSL logo designs in modern times. The “YSL” Logo is used for all Yves Saint Laurent accessories and cosmetics. It consists of a monogram made from Yves Saint Laurent initials. The Y is slightly to the upper left of the L, and the S sits in the middle, linking the two other letters together.
Is there a Saint Laurent store on YSL?
Saint Laurent Official Online Store | YSL.com Discover Saint laurent official online store. Explore the latest collections of luxury handbags, ready to wear, shoes, leather goods and accessories for men and women.
What makes Saint Laurent a leading fashion house?
Saint Laurent’s status as a leading fashion House is fully established and recognized by a very distinctive identity and strong codes; identified and made still relevant. Saint Laurent competes globally with the most-high-end exclusive luxury brands and occupies a leading position.
How did Hedi Slimane change the Saint Laurent brand?
Slimane’s supporters have lauded his efforts at modernizing the otherwise traditional label by infusing a more youthful, rock-tinged allure, as well as putting Los Angeles on the style map unlike ever before – something that ignited after the designer decided to relocate the brand from Paris to SoCal.