How do you target a trucker on Facebook?

How do you target a trucker on Facebook?

Ways to Target Truck Driver Prospects on Facebook

• Target and reach a specific audience.
• Communicate with driver prospects.
• Build brand awareness.
• Generate qualified applicants.

What social media do truckers use?

In fact, a recent survey of drivers by Truckers News found that Facebook is by far the social media platform of choice of truckers. Fully 63 percent of drivers said they use Facebook. That compares to: 54 percent for YouTube.

Is trucking still profitable?

2012 to 2016 was a particularly tough period in the trucking industry, profit rates ranged from 2.5% to 3.8%. Profits surged dramatically in 2017 to an average of 6% and grew higher in 2018 until margins plummeted again in 2019. By the end of 2020, margins grew past 6% again.

Where do truck drivers make the most money?

On average, the state with the highest paying trucking jobs is Mississippi with an average of $68,000 per year. A lot of heavy hauling and long haul positions are available which require additional skill and experience. The next state on the list is Wyoming at $61,000.

How do I advertise my truck driver?

The following websites are most likely to help you identify qualified applicants.

1. Indeed.
2. Monster.
3. SimplyHired.
4. EveryTruckJob.com.
5. AllTruckJobs.com.
6. Truckers Report.
7. Freight Relocators.
8. Facebook.

How many truck drivers use social media?

Over 80% of truck drivers use social media. Their preferred platforms are far and away Facebook and Youtube.

Is being an owner operator worth it?

Owner operators generally earn higher per-mile rates than company drivers, or a percent-of-load rate. Although they make more income per load, they also must pay all the expenses of operating a truck and business. With hard work and discipline, you may earn more money as an owner operator vs.

Where can I find truck loads?

How do owner operators find loads?

1. Find a freight broker. Freight brokers are one of the most common ways to connect truckers with shippers.
2. Negotiate a contract directly with the shipper. Entering agreements directly with shippers can be a great way to get loads.
3. Becoming a government contractor.
4. Use a truck load board.

Who is the richest truck driver?

Topping the list with an estimated combined net worth of $7 billion are Tom and Judy Love, the founders of Love’s Travel Stops.

Do truck drivers make 100k?

Yes. You can earn $100,000 or more a year as a truck driver. It generally takes a few years, and usually means that you have become a trainer or work as a team driver. Drivers who transition from company drivers to owner-operators often earn more than six figures annually.

How do you market to truckers?

How To Market Your Trucking Company

1. Take advantage of social media.
2. Ask your customers to provide reviews and recommendations.
3. Offer special incentives for referrals.
4. Learn where your customers are.
5. Get a website.
6. Join trade associations and attend their events.

How do truckers recruit?

4 Tips for Recruiting Truck Drivers

1. Make your Marketing Driver-centric. Remember that drivers are going to find information about prospective companies and fleets on the regular marketing channels.
2. Target the Right Audience.
3. Use the Latest Digital Recruiting Methods.
4. Re-engage Old Leads.