What are the demographics of pet owners?
Pet ownership differs among racial and ethnic groups. The highest rate of pet ownership overall in 2016 was seen among White households (64.7%), with Latino/Hispanic (61.4%) households next. The lowest rate was found among Black/ African-American households (36.9%).
What age group owns the most pets?
Those in the 18- to 34-year-old age group already have the highest likelihood of owning a pet, while 43% of those in this key demographic cohort who do not have a pet now say they want one in the future. Aging Boomers offer another, perhaps unexpected, bright spot for the American pet industry.
What is the target market for pet products?
In 2021, shoppers aged between 45 and 64 accounted for the majority of pet store revenue with a 45.2 percent share, and therefore made up the largest target market in the United States. Those aged between 25 and 44 made up the second largest market, providing 32.3 percent of pet store revenue in the same year.
What kind of people are most likely to own pets?
We noticed five interesting trends:
- At most ages, Americans are more likely to have pets than kids.
- Homeowners are more likely than renters to have pets.
- Married adults are more apt than single adults to have pets.
- White families are the most likely to have pets but the least likely to have both pets and children.
What demographics own dogs?
39% of all adults have at least one dog. Men are slightly more likely [40%] to own a dog than women [39%]. People who are of a European Caucasian descent are more likely to own a dog than any minority designation at 45% of households.
How many is too many cats?
According to experts, an individual must not have more than five cats. If you really love cats, six is the maximum. There is no going more than this amount. This is as it is impossible for any person or even a household to care for more than six cats.
Is pet ownership on the rise?
In 2020, pet ownership in the U.S. rose from 67% of households to an all-time high of 70%, wrote Steve King, president and CEO of the American Pet Products Association (APPA), in a preview of the association’s soon-to-be-released “2021-2022 APPA National Pet Owners Survey.”
What percent of Millennials own a pet?
During a survey conducted in 2020/21, it was revealed that Millennials represented the biggest share of pet owners in the United States (32 percent), followed in second place by Baby Boomers (27 percent). Generation Xers came in third, representing some 24 percent of pet owners.
Who is the target audience for animal welfare?
Target Audience: The general audience for Shelter Pet Project included two targets between the ages of 24 and 44 and then people over age 45: Primary: The “Fence Sitter.” These are the individuals who will be acquiring a pet within the next year, but remain undecided on where they will acquire their pet from.
Who is your target demographic?
Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.
What is the most popular pet in the world?
As human populations have grown, so too have pet populations, and with so many pets on the planet it’s fascinating to see just how this population is dispersed. It’s no surprise that man’s best friend, the dog, is the most loved household pet, but did you know fish and birds were a close second?
What percentage of people have no pets?
According to the most recent research by the AVMA, 57% of American households own a pet. However, another study indicated that as many as 67% of American households owned a pet in 2020.
What percentage of households have dogs?
Answer: About 40 percent of American households have at least one dog. There are 59 million cats, 52.9 million dogs, and nearly 300 million people in the United States. Although there are more cats than dogs, dogs can be found in 4.2 million more households than their feline counterparts.
What percentage of households have pets?
In the United States, 62 percent of households have a pet, industry statistics show. Pets provide positive physical and mental benefits to their owners, including decreasing blood pressure and depression.
Which state has the largest pet population?
According to the U.S. Pet Ownership & Demographics Sourcebook by the American Veterinary Medical Association (AVMA), the state of Arkansas has the highest percentage of households that own a dog and Vermont the highest that own a cat.
How many Americans have pets?
Sixty-eight percent of U.S. households, or about 85 million families, own a pet, according to the 2017-2018 National Pet Owners Survey conducted by the American Pet Products Association (APPA).