How do I track events in Google Analytics?

How do I track events in Google Analytics?

Auto-event tracking options

1. Log into Google Tag Manager.
2. Select “Tags” from the left-hand side.
3. Create a new tag and select Universal Analytics as the Tag Type.
4. Set your Google Analytics Tracking ID.
5. Choose “Event” for the track type.
6. Set your Event Category, Action, Label and Values.
7. Set your triggers as required.

What is events in Web Analytics?

Event (analytics) In analytics, an event is recorded when an Internet user performs an action on your website. Events can be measured independently of loading a new page. Different examples of web analytics events: click on a link.

What are the three elements of event tracking?

Event category, Action, Label and Event value are important factors.

How do I add an event in Google Analytics?

How to Set Up Google Analytics Events in Google Tag Manager

1. In the Tag Screen, Click New.
2. Select a Google Analytics Tag and in the Track Type drop-down, select ‘Event’
3. Choose your Category, Action, Label or Value.
4. Choose whether the Non-Interaction is False or True.

How do I set up event tracking in Google Analytics 4?

If you go to Admin > Data Streams > Select the web data stream, the following window will open where you will see a section called Enhanced Measurement. By default, this feature is enabled and will automatically track the following events: Page view (event name: page_view) Scroll (event name: scroll)

What is event tracking in ActiveCampaign?

Event Tracking is a flexible feature that allows you to collect data on a wide variety of contact behavior. You can create an event for any activity on your website or app and assign it a value. Event tracking with the PHP API wrapper is one of many ways to send event tracking data to your ActiveCampaign account.

What are the three core elements of analytics?

However the challenge can be made easier by categorising the analytics into three basic elements. Descriptive (what has happened?), Predictive(what is likely to happen?) and Prescriptive (what should we do about it).

What are three elements of event tracking in Google Analytics?

Events in Google Analytics are user interactions on your website that cannot be tracked as pageviews within a session.

• Button clicks.
• Clicks on outbound links.
• Form submissions.
• Video plays and watch time.
• File downloads.

Is GA 360 free?

The standard version of Google Analytics (GA) is free, and the premium version Google Analytics 360 (GA360) is the paid version of Google Analytics with a tier-based pricing. Both versions can be used for tracking in all Visiolink applications.

What is an event in Google Analytics 4?

The data you see in your Google Analytics 4 reports comes from events that are triggered as users interact with your website and/or app. For example, a page_view event is triggered each time a user views a page on your website. Many events (including page_view ) can be collected without you adding code.

Where do I find my Google Analytics 4 tracking code?

Find your Tracking ID and global site tag

1. Sign in to your Analytics account.
2. Click Admin.
3. Select an account from the menu in the ACCOUNT column.
4. Select a property from the menu in the PROPERTY column.
5. Under PROPERTY, click Tracking Info > Tracking Code. Your Tracking ID is displayed at the top of the page.

How can I use Google Analytics for event tracking?

To use event tracking you will need to have Google Analytics installed on your website. This can be achieved by adding the code to all of the pages on your site or by adding Google Tag Manager code to your site and then configuring Google Analytics tags and triggers and variables.

Are there different ways to setup event tracking on a website?

There used to be two different ways to setup event tracking on a website for standard Asynchronous Google Analytics (ga.js) and Universal Google Analytics but this has now been simplified as the standard Asynchronous Google Analytics (ga.js) code has depreciated.

Which is event does not generate a Pageview in Google Analytics?

For example, following users’ interactions do not generate a pageview when they occur: Reposition timing within a video. Adding items to a shopping cart. By default Google Analytics (GA) can not track any event that does not generate pageview when it occurs. You can track such events only through event tracking or virtual pageviews.

How is event tracking done in Google Tag Manager?

Obviously your Google Tag Manager setup includes Google Analytics or Universal Analytics tag, and a custom event tag named myTrackEvent so that event data can be collected when event fires. As you can see, markup is mixed with JavaScript code.