What is branded content on CBC?
paid content
Branded content, or paid content, is an advertisement that is designed to look, sound or read similarly to regular journalistic content produced by a media outlet.
Who sponsors CBC?
Sponsors. Loblaw Companies Limited (Loblaw) and the President’s Choice brands have teamed up with CBC’s “Live Right Now” program, as it is a natural fit with our commitment to “helping you (Canadians) live life well.”
What is CBC program?
CBC Television (also known as CBC TV) is a Canadian English-language broadcast television network owned by the Canadian Broadcasting Corporation, the national public broadcaster. CBC Television can also be live streamed on its CBC Gem video platform. Almost all of the CBC’s programming is produced in Canada.
What is CBC tandem?
CBC’s new marketing division called Tandem, which creates branded campaign content for corporate clients, has sparked criticism, including denunciations, an open letter and a petition from a number of stakeholders, including former and current CBC journalists.
Is CBC federally funded?
The Canadian Broadcasting Corporation (French: Société Radio-Canada), branded as CBC/Radio-Canada, is a Canadian public broadcaster for both radio and television. It is a federal Crown corporation funded by the government.
Is CBC profitable?
In 2020 CBC/Radio-Canada generated 504.41 million Canadian dollars in revenue, slightly up from 490.15 million in 2019. However, the Canadian national broadcaster has not reported revenue of greater than 600 million since 2016.
Who owns CBC News?
CBC News Network (formerly CBC Newsworld) is a Canadian English-language specialty news channel owned by the Canadian Broadcasting Corporation (CBC). It broadcasts into over 10 million homes in Canada.
What program is CBC?
Welcome to the CBC Programs A-Z page….
| Program | Network |
|---|---|
| 2020 Canadian Olympic Swimming Trials – Toronto (HD) | CBC Television |
| 2020 East Coast Music Awards | CBC Television |
| 2020 FINA Diving World Series (HD) | CBC Television |
| 2020 FINA Diving World Series – Montreal (HD) | CBC Television |
Does CBC make money?
In 2018-2019, CBC/Radio‑Canada recognized $1,214M of government funding (71.2% of total revenue and other sources of funds), and $490M of self-generated revenue (28.8% of total revenue and other sources of funds).
Why CBC is important to Canada?
Local CBC radio stations provide news and public affairs programs, and provincial stations are the sources of educational programs. From its inception the CBC was intended to convey Canadian culture and to be an instrument of national unity.
How much profit does CBC make?
How is CBC News funded?
We have four sources of direct funding: government appropriations for operating and capital expenditures, advertising revenue, subscriber fees, and financing and other income: Government funding: This year, operating funding was $1,098.0 million, capital funding was $109.0 million and working capital was $4.0 million.
Are there any branded content at the CBC?
According to the CBC, they have been offering branded content to advertisers for years and Tandem simply formalized that aspect of the business. Despite this, the group of 70 former employees have raised transparency concerns. “The CBC made no mention of branded content in its fall 2019 licence renewal application to the CRTC.
What is the new marketing division of CBC?
CBC’s new marketing division called Tandem, which creates branded campaign content for corporate clients, has sparked criticism, including denunciations, an open letter and a petition from a number of stakeholders, including former and current CBC journalists.
Who is the current president of the CBC?
CBC President Catherine Tait told the commissioners that the network shares those concerns, but said that the Tandem initiative has nothing to do with the underlying journalism and other content that the broadcaster produces.
Who is the spokesperson for the CBC Corporation?
CBC spokesperson Chuck Thompson said Tandem had been in development for more than a year, with input from all “key stakeholders,” and that the corporation had been satisfied it had established standards that would allow it to proceed.