What age group does Barbie target?
But as 12-year-olds grew more sophisticated, the dolls quickly moved down the age range, settling to today’s target Barbie audience of 3- to 5-year-olds. That makes Mattel’s task of trying to retain the attention of older girls nearly impossible, because even 6- and 7-year-old girls now think of the doll as babyish.
Who are the consumers of Barbie?
The Consumerization of Children As a teenage fashion model, Barbie thus represents a targeted market. At the same time she epitomizes the consumerization of children, their transformation into consumers with some measure of autonomy as spenders and buyers.
Who is Mattel target market?
The main demographic variables Mattel used included gender and age: boys aged 6 to 11 years old. The company also used geographic variables, as the target audience was chosen for the United States product launch.
What percentage of girls own a Barbie?
According to Mattel, approximately 90 percent of American girls own at least one Barbie before age 11 (Griffin, 2009). The presence of Mattel’s Barbie dolls in so many young girls’ lives provides an avenue for mass-communicating a powerful message.
Why Barbies are a bad influence?
Barbie has been proven to give children who play with her lower self-esteem and induce increased desires to look skinnier. Barbie has negative influences on body image and causes lower body satisfaction levels among young girls, by giving children false pretenses and pressures about being skinny and perfect.
What is the most expensive Barbie doll?
The most expensive Barbie doll in history is the Stefani Canturi Barbie, valued at a mind boggling $302,500. This highly prized collectible was manufactured in 2010 with elegant blonde hair and the traditional Barbie features.
Where was Barbie advertised?
New York City
The Barbie doll makes its debut On March 9, 1959, the first Barbie doll goes on display at the American Toy Fair in New York City.
What does Barbie stand for?
Barbara Millicent Roberts
HISTORY. Barbie’s full name is Barbara Millicent Roberts. Barbie was named after Ruth Handler’s daughter, Barbara, and Ken after her son, Kenneth. She is from (fictional) Willows, Wisconsin, where she attended high school.
Who are Mattel’s customers?
Mattel’s three largest customers are Walmart, Toys “R” Us, and Target, which accounted for approximately 37% of worldwide consolidated net sales in 2015. Mattel’s largest market is North America, which accounts for the majority of the Company’s business.
Is Barbie a progressive?
So Mattel changed leadership and reimagined the Barbie doll and the brand. Through Mattel’s @BarbieStyle Instagram, which debuted in 2014, Barbie embraced progressive politics — a calculated appeal to parents who use the photo site. Since 2016, Barbie sales have been uneven, rising, falling and rising again.
Was curvy Barbie a success?
The doll has been a resounding triumph for toy-maker Mattel, generating over $3 billion in sales since its introduction in 1959. One of the dolls in this set is described as “curvy,” suggesting Mattel might be responding to parents clamoring for more diverse and realistic Barbie bodies.
Why are Barbies bad role models?
What was the target market for the Barbie dolls?
It has given countless moments of joy to many girls around the world (Edwards, n.d.). For the marketing of Barbie dolls, Mattel’s marketers aimed to present it as a role model; therefore, they focused on the prevailing trends of the American society, particularly the urban & the sub urban lifestyles.
What kind of marketing does Mattel do for Barbie?
Mattel has been aggressive in marketing to maintain the brand image and to reach out to a wider audience. The Barbie promotions are done through TV advertisements, newspapers and through their website. Barbie has been rebranded by Mattel.
Who are the other toy companies that make Barbie?
Barbie faces great competition from other toy companies like Hasbro, Lego, Bandai-Namco etc. Mattel is an American MNC founded in 1945 by Matt Matson and Elliot Handler which is the leading toy manufacturer in the world in terms of revenue.
What do you need to know about the Barbie brand?
The brand made everything which is important for regular use of Barbie-like furniture, home appliances, kitchen appliances, music instrument, doll house, clothes, shoes, etc. The company has also launched many tutorials about Barbie’s dressing, hair design and how to restore your old Barbie.