What is a merchandising eVar?
Merchandising eVars let you assign the current value of an eVar to a product at the time a success event takes place. This value remains tied to that product, even if one or more new values are later set for that particular eVar.
How do I enable eVar in Adobe Analytics?
To enable an eVar , you need to login to your company Adobe Analytics Account (https://my.omniture.com/login/) and then follow the following steps to enable the eVar. Click Analytics > Admin > Report Suites. Select a report suite. Click Edit Settings > Conversion > Conversion Variables.
What is an Adobe eVar?
The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Its primary purpose is to segment conversion success metrics in custom marketing reports. When an eVar is set to a value for a visitor, Adobe automatically remembers that value until it expires.
What is difference between prop and eVar?
Naming convention: Props are considered traffic variables, meaning they are used to report on popularity of various dimensions of your site. eVars are considered conversion variables. They are used to determine which dimensions of your site contribute the most to success events.
What are processing rules?
Processing rules let you make changes to data based on defined conditions. Processing rules are applied to data as it is collected, and rules are applied to all data that comes through the AppMeasurement libraries and through the Data Insertion API. Processing rules also apply to the full and log data sources.
What is participation in Adobe Analytics?
A participation metric is a visit based metric that assigns full credit from success events to all values of a variable. In simple words, it allows you to determine which pages, campaigns or any other custom variable values are contributing most to your site’s success.
How many eVars are available in Adobe Analytics?
250 eVars
eVars. This feature is limited to 250 eVars per Report Suite. Additionally, each eVar may contain up to 500,000 unique values or data elements per month.
What is attribution IQ?
Attribution IQ is a feature within Adobe Analytics that was built to help marketers understand the customer journey in a non-linear world. With it, you can understand the impact of your organization’s marketing at every touchpoint and develop strategies that will drive the most revenue for your budget.
What is eVar prop and event?
Props are traffic variables. eVars are conversion variables. Events are things that happen on your site and are tied to conversion variables. You can’t cross the two together, but can cross props and you can subrelate eVars.
When should I use props in Adobe Analytics?
When to use props You can use props to measure additional page engagement, such as button clicks or video views. It’ll help you see which elements people like to use to navigate through your website. With Adobe’s current updates, they suggest using eVars now in place of props as they have custom expiration rules.
What is a vista rule?
VISTA rules are realtime data manipulation system, which resides on serverside, where in any traffic variables and custom variable can be created or deleted. There is no limit to create VISTA rule on each Report suite. VISTA rules can act on data sent in HTTP header and data sent through Report and Analytics code.
What does it mean to allocation in SiteCatalyst?
As a refresher, allocation is an Admin Console setting in which you tell SiteCatalyst if the eVar should use the first value it receives or the most recent value it receives, if multiple values are present prior to a success event taking place.
What is the syntax for EVAR in SiteCatalyst?
Fortunately (or unfortunately!), SiteCatalyst has not one, but two methods of binding eVar values to products. One method is called Product Syntax and the other is called Conversion Variable Syntax.
Why do we use most recent allocation in EVAR?
For traditional eVars, it is common to use “Most Recent” allocation as a way to ensure that the most recent value passed gets credit for all future success.
How are conversion syntax merchandising evars set?
However, Conversion Syntax Merchandising eVars are a bit different in that this allocation is set at the product level when the Merchandising eVar value is “bound” to the product at the specified binding event (s) dictated in the Admin Console.