Why does the Cravendale advert say its not milk?

Why does the Cravendale advert say its not milk?

What happened: A TV ad for Cravendale milk, one of Arla’s products, made a number of statements that “it’s not milk“. This was a intended to be a joke, made to differentiate Cravendale’s filtered milk from unfiltered milk.

What is special about Cravendale milk?

What makes Cravendale so deliciously pure? At Cravendale we love a filter. Even our milk is filtered for purity which is why it stays fresher for long! No additives or UHT, it’s fresh milky goodness, pure and simple.

Is Cravendale milk better than normal milk?

IS ANYTHING ADDED TO CRAVENDALE? NOPE, NOTHING AT ALL. YOU CAN SLEEP SOUNDLY, BECAUSE CRAVENDALE IS AS PURE AS THE DRIVEN SNOW (BUT MUCH TASTIER, OF COURSE). IT’S SIMPLY THE LOVING CARE WE TAKE FILTERING OUR MILK THAT MAKES IT TASTE SO GOOD AND STAY FRESHER FOR LONGER.

Is Cravendale really milk?

The campaign shines a spotlight on Arla Cravendale’s filtered milk, which makes it pure, longer-lasting and nicer-tasting and tells viewers that Cravendale is not milk, it’s fresh milk that’s filtered for purity. Joe de Souza, creative director, Wieden+Kennedy London, said: “Cravendale is not milk.

What is cravendale made from?

milk
Well… contrary to popular belief, not all milk is created equal. The campaign’s called ‘It’s Not Milk’ (but Arla Cravendale’s lawyers have advised us to make it clear in all press releases that Arla Cravendale definitely is milk, just fresh milk that’s been filtered for purity).”

Who supplies cravendale milk?

Arla Foods
Cravendale is a brand of milk produced by Arla Foods.

Who owns cravendale milk?

Arla Foods UK

Trade name	Arla UK
Products	Dairy products – Lurpak, Cravendale, Lactofree
Revenue	£2,620 million (2018)
Number of employees	3,460
Parent	Arla Foods

Why does cravendale milk last longer?

Cravendale is filtered using fine ceramic filters (microfiltration), removing more particulates and organisms than conventional methods. The combination of microfiltration, and a light blocking container, provides an extended lifespan of up to three weeks when refrigerated, for which a premium is charged.

What’s the difference between filtered and pasteurized milk?

The ultrafiltered milk available in Canada is typically ultra pasteurized too, which means it is heated to a higher temperature for a shorter time than is regular pasteurized milk. This gives the product an extra long shelf life before it is opened.

How much fat is in cravendale semi skimmed milk?

Nutrition

Typical Values	Per 100ml	Per 200ml
Fat	1.7g	3.4g
Of which saturates	1.0g	2.0g
Carbohydrate	4.8g	9.7g
Of which sugars	4.8g	9.7g

Does Aldi sell filtered milk?

Cowbelle Filtered Whole Pure Milk 2l – ALDI UK.