What is the cradle-to-cradle theory?
Cradle to cradle is a sustainable business strategy that mimics the regenerative cycle of nature in which waste is reused. In nature, when a tree or animal dies or creates waste, that waste breaks down and becomes nutrients for another process.
Who owns a cradle-to-cradle products materials?
EPEA Switzerland has created the Cradle-to-Cradle Innovation Reference Model, to make it easier for industry to create products which can meet cradle-to-cradle principles. The reference model has 18 steps, many of which are self-evident, such as defining the purpose of the product.
What is an example of cradle-to-cradle design?
Another example of C2C design is a disposable cup, bottle, or wrapper made entirely out of biological materials. When the user is finished with the item, it can be disposed of and returned to the natural environment; the cost of disposal of waste such as landfill and recycling is greatly reduced.
Who wrote cradle-to-cradle?
Michael Braungart
William McDonough
Cradle to Cradle: Remaking the Way We Make Things/Authors
What does the key sustainability key term Cradle to Cradle mean?
Cradle to cradle can be defined as the design and production of products of all types in such a way that at the end of their life, they can be truly recycled (upcycled), imitating nature’s cycle with everything either recycled or returned to the earth, directly or indirectly through food, as a completely safe, nontoxic …
What is the purpose of Cradle to Cradle?
Eco-effectiveness aims a development without adverse effects on the environment. The purpose of the Cradle to Cradle® approach is: “A pleasantly diverse, safe, healthy and just world with clean air, water, soil and energy – which economy, ecology, equality and harmony be enjoyed.
How does sustainability relates to Cradle to Cradle process?
In order for the C2C system to be sustainable, all materials in products need to be kept clean and should not be mixed. C2C methodology builds on the concept that “waste = food”, meaning that what is considered waste can become food in a new product cycle.
How did McDonough and Braungart meet?
William McDonough and Michael Braungart met at an Environmental Protection Encouragement Agency reception in New York City. In 1995 they founded McDonough Braungart Design Chemistry, a firm to assist companies in implementing sustainable design protocols.
What is meant by the term Cradle to Cradle and how is it different from cradle-to-grave?
Technical nutrients can be recycled or reused with no loss of quality and biological nutrients composted or consumed. By contrast, cradle-to-grave refers to a company taking responsibility for the disposal of goods it has produced, but not necessarily putting products’ constituent components back into service.
Who is the author of Cradle to cradle?
Cradle to Cradle: Remaking the Way We Make Things. Cradle to Cradle: Remaking the Way We Make Things is a 2002 non-fiction book by German chemist Michael Braungart and U.S. architect William McDonough. It is a manifesto detailing how to achieve their Cradle to Cradle Design model.
Who is the cradle to Cradle chair at RSM?
FOREWORD Prof. Dr. Michael Braungart – Academic Chair ‘Cradle to Cradle for Innovation and Quality’ at Rotterdam School of Management (RSM), Erasmus University Isn’t it amazing how much innovation is possible when we take the traditional sustainability approach and move it further?
Where is Cradle to cradle in Rotterdam School of Management?
ROTTERDAM SCHOOL OF MANAGEMENT ERASMUS UNIVERSITY Burgemeester Oudlaan 50 Mandeville Building (T-Building), Room 9-46 3062 PA Rotterdam, The Netherlands Tel: +31 10 408 2277 www.rsm.nl/c2c Cradle to Cradle® and C2C® are registered trademarks held by McDonough Braungart Design Chemistry, LLC (MBDC).
What does it mean to change from cradle to cradle?
It calls for a radical change in industry: a switch from a cradle-to-grave pattern to a cradle-to-cradle pattern. It suggests that the ” reduce reuse recycle ” methods perpetuate this cradle-to-grave strategy, and that more changes need to be made.