How do you rebrand a restaurant?
6 steps to successfully rebranding your restaurant
- Determine where your brand currently stands
- Collect and use your history
- Take inspiration from your competitors
- Give your interior design an overhaul
- Use social media to engage and respond
- Host an unveiling event
How do you announce rebranding?
Make the announcement. “Send an email to your customers letting them know that they’re going to see some new things,” Jones said. “Clearly explain your goals and reasoning for the rebrand, and assure them that the great service they’ve already been receiving will continue. Get the media involved.
What does rebranding a restaurant mean?
A rebrand allows you to reshape the public perception of your restaurant, which translates to an associated price range. The more modern and chic your theme, the higher you can price your menu items. Attract top talent: With the rise of social media, people’s names are becoming their brands.
How much does it cost to rebrand a restaurant?
How Much Does Rebranding Cost? Most small businesses can expect to invest $100,000 to $180,000 and six to eight months to transform their brand.
How do you successfully communicate to customers that you’re rebranding?
Day of name change:
- An announcement email to all customers and trials (despite who had opened / not opened)
- An announcement email to cold-leads, communicating our name change and inviting them to start trialing us again.
- A reminder after-login message to all customers and trials.
- A social media post.
How much does it cost to rebrand a logo?
In that context, the average rebranding initiative costs about 10%–20% of the marketing budget. For example, if your annual revenues are $15M and your marketing budget is $750K, you can expect your rebranding costs in the range of $75,000 to $150,000 to overhaul your company’s brand.
What should logo design cost?
The cost of a logo design is anywhere from $0 to tens of thousands of dollars, but if you’re a small business or startup looking for quality design, a good logo design should cost between $300-$1300.