What is the communication strategy of Coca-Cola?
Coca Cola relies on media extensively to conduct its integrated marketing communication strategy. The choice of media used by the company includes newspapers, magazines, internet, television, cinema, radio, posters and billboards.
What are the aims and objectives of Coca-Cola?
The company’s mission statement states that the company aims to: refresh the world, inspire moments of optimism and happiness and. Create value and make a difference in the place that we all live in.
What are communication objectives of an ad?
Intended goals of an advertising or promotional program. Possible communications objectives include (1) creating awareness, (2) imparting knowledge, (3) projecting an image, (4) shaping attitudes, (5) stimulating a want or desire, and/or (6) effecting a sale.
How does coke use integrated marketing communications?
The integrated components used by Coca Cola employed a mass media methodology which included television advertising, print media and banner ads. The approach utilized a marketing mix of advertising, direct marketing, as well as Web based interactive and social media marketing and sales promotion.
What are Coke’s marketing objectives?
“Profitable diversification and expansion of our range of products while advancing our core brands” (www.cocacola.com) This marketing objective ensures that the company is able to stay in control of the beverage market and pressurise its competitors.
What is the objective of Coca-Cola?
Satisfy our beverage consumers with excellence. Become the best total global beverage leader, generating sustainable economic, social, and environmental value by managing innovative, winning business models with the best employees in the world.
What are the objectives of Pepsi company?
As one of the largest food and beverage companies in the world, our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats.
What is a communication objective?
Communication Objectives are – as the name suggests – the process of setting targets for communication. They describe the target that you want to reach with your planned actions. By formulating this in advance, it can ultimately be evaluated whether the desired target is reached.
What are the three main objectives of promotional communication?
There are three main promotional objectives: inform the market, increase demand, and differentiate a product.
Who uses IMC?
IMC provides the ability to achieve a consistent corporate branding that delivers significant bottom line results. B2C companies such as Coca-Cola, Red Bull, Starbucks, Apple, American Express, Stonyfield Farm/Danone and newcomer GoPro are great examples of companies that are doing IMC right.
How does integrated marketing communications work?
Integrated marketing communications is an approach to promoting a message through multiple strategies that work together and reinforce one another. For example, a company may promote a new logo, slogan, or strategy through multiple media such as print, television, web, and social networks.
What are the 10 main objectives of communication?
10 Objectives of Communication. 1 1) Building Awareness. This is one of the most important things that you need to know about for sure. Building awareness is essential for businesses 2 2) Providing Information or Educating. 3 3) Creating Interest. 4 4) Motivating People/Audiences. 5 5) Promoting the brand, product or service.
What are the objectives of an advertising campaign?
communications objectives. Intended goals of an advertising or promotional program. Possible communications objectives include (1) creating awareness, (2) imparting knowledge, (3) projecting an image, (4) shaping attitudes, (5) stimulating a want or desire, and/or (6) effecting a sale.
What are the objectives of a Coca Cola commercial?
However, Coca-Cola advertisement campaigns contribute to the achievement of the primary objective of profit maximisation in several ways. Varey (2002) informs that marketing communication campaign might have up to eight objectives.
Why are communication strategies important in an organization?
With the right use of communication strategies, managers can link different functional departments of an organization is a result-driven manner. It also plays a significant role in accomplishing organisational goals in a well-coordinated manner.