What is the central point of the author of the long tail?
Thanks to the internet and industry 4.0, we have access to the most diverse possibilities of cultures, products and varied services. This is the central point of the study done by the author Chris Anderson in his book “The Long Tail”.
What is a long tail graph?
A distribution with a long right tail. A long tail distribution has tails that taper off gradually rather than drop off sharply. They are a subset of heavy-tailed distributions. It’s easy to visualize the idea of a long tailed function, and slightly harder to make it concrete.
Which are examples of Chris Anderson’s long tail?
Television is a good example of this: Chris Anderson defines long-tail TV in the context of “content that is not available through traditional distribution channels but could nevertheless find an audience.” Thus, the advent of services such as television on demand, pay-per-view and even premium cable subscription …
Is Amazon a long tail?
Instead, what Amazon offers is a marketplace for long-tail items. In other words, Amazon only focuses on directly selling and fulfilling high-demand products and leaves long-tail merchandise for its independent sellers to fulfill.
What is long-tail principle?
The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items. The term was first coined in 2004 by researcher Chris Anderson.
Why is long-tail important?
Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific.
What is long tail example?
Classic examples of Long Tail businesses include Amazon and Netflix. In addition to online retailers you will also find Long Tail businesses in micro finance and insurance to name just two industries. The total sales which come from the Long Tail can be in aggregate exceed sales from the top of the curve.
What are the characteristics of long tail?
The long tail of distribution represents a period in time when sales for less common products can return a profit due to reduced marketing and distribution costs. Overall, long tail occurs when sales are made for goods not commonly sold. These goods can return a profit through reduced marketing and distribution costs.
Who is a long-tail customer?
What is long-tail example?
Why is it called long tail?
In 2004, Anderson coined the phrase “long tail” after writing about the concept in Wired Magazine where he was editor-in-chief. In 2006, Anderson also wrote a book titled “The Long Tail: Why the Future of Business Is Selling Less of More.” The long tail concept considers less popular goods that are in lower demand.
What is a long tail examples?
Classic examples of Long Tail businesses include Amazon and Netflix. In addition to online retailers you will also find Long Tail businesses in micro finance and insurance to name just two industries. The Long Tail refers to a statistical distribution that occurs for particular data sets.
What does the long tail on a graph mean?
The graph below is the Long Tail in a nutshell. This image accurately describes the demand for cultural products. In most entertainment industries (films, music, books, etc.) a few hits make most of the money, and demand drops off quickly thereafter. Demand, however, doesn’t drop to zero.
What does the cover of the long tail say?
This insight goes only so far, but like many business books, The Long Tail commits the sin of overreaching. The tagline on the book’s cover reads, “Why the Future of Business Is Selling Less of More,” which is certainly wrong or at least exaggerated.
What does the long tail by Chris Anderson do?
Chris Anderson’s The Long Tail does something that only the best books do—uncovers a phenomenon that’s undeniably going on and makes clear sense of it.
When does the long tail do not work?
The Long Tail also sometimes doesn’t work in its home category: the information-technology industries. The key issue is the question of standardization. Sometimes consumers want a diverse set of product offerings. But sometimes they prefer a standard or compatible product.