What is Consumer Behaviour towards online shopping?
The survey reveals that consumers shop online to save time, and for available varieties of products and services. Both male and female both have the same type of behavior towards liking and disliking factors; they like home delivery facility and dislike inability to touch and feel the product most.
What is consumer shopping behavior?
Consumer Buying Behavior refers to the actions taken (both on and offline) by consumers before buying a product or service. Web campaigns, video and print ads, social media campaigns, and branding seem to converge as the consumer finally feels a connection to a product and makes a purchase.
What is a consumer buying behavior model?
Consumer behavior is the study of how people make decisions about what they buy, want, need, or act in regards to a product, service, or company. Consumer behavior is studied through focus groups, surveys, and tracking sales history. Consumer behavior models include the black-box, complex, and personal-variable models.
What factors affect consumer buying behavior?
There are four important psychological factors affecting the consumer buying behavior. These are: perception, motivation, learning, beliefs and attitudes. The level of motivation also affects the buying behavior of customers.
What are the factors affecting consumer Behaviour?
3.2 The factors which influence consumer behaviour
- Psychological (motivation, perception, learning, beliefs and attitudes)
- Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept)
- Social (reference groups, family, roles and status)
What are the five stages of consumer Behaviour?
According to Philip Kotler, the typical buying process involves five stages the consumer passes through described as under:
- Problem Identification: This step is also known as recognizing of unmet need.
- Information Search:
- Evaluation of Alternatives:
- Purchase Decision:
- Post-purchase Decisions:
Why is it important to know consumer behaviour?
Since the Internet is a new medium for there have been new demands set by the consumer. That is why it is crucial for the online retailers to know what influences the online consumer. Analysing consumer behaviour is not a new phenomenon.
Why is it important to understand Internet shopping?
Therefore, to understand internet shopping and its impact on consumer behaviour could help companies making use of it as a form of doing e-business. There are many reasons for such a rapid developing of internet shopping, which mainly due to the benefits that internet provides.
Do you feel comfortable shopping on the Internet?
Conclusion • Yes, most of the people agree that they feel comfortable while shopping online. • Ease of ordering motivates people the most to purchase online. • Not being able to physically try and test the product is the factor that demotivates people from shopping online.
Why is consumer perception of e retail important?
• The concept is highly appreciated by younger population that’s why E- retailing sector is growing day by day. • Consumer perception is impression, awareness and consciousness about the concept. • To make the successful business strategy knowledge of consumer perception is much important.