Why did Coke incorporate an image of Santa Claus onto their products from 1931 1964?
Coca-Cola Helped Shape the Image of Santa In 1931 the company began placing Coca-Cola ads in popular magazines. Archie Lee, the D’Arcy Advertising Agency executive working with The Coca-Cola Company, wanted the campaign to show a wholesome Santa who was both realistic and symbolic.
What company has had iconic Santa Claus advertising since 1931?
Coca-Cola
Haddon Sundblom was commissioned by Coca-Cola in 1931 to develop advertising images using Santa Claus, cementing his iconic image for years to come. Since then, Coca-Cola has used their image of Santa to heavily market sugar-laden cola to children. They started out with ads in popular magazines in the 1920s.
What drink has Santa Claus in advertising since 1931?
Coca-Cola Company used Santa Claus in its advertising since 1931. They took a human image of Santa and put it in the ad. Coca-Cola commissioned an illustrator from Michigan, Haddon Sundblom to develop advertising images.
When was the first image of Santa Claus?
One of the first artists to define Santa Claus’s modern image was Thomas Nast, an American cartoonist of the 19th century who immortalized Santa Claus with an illustration for the 3 January 1863 issue of Harper’s Weekly in which Santa was dressed in an American flag, and had a puppet with the name “Jeff” written on it.
What Colour was Santa’s suit originally?
red
Prior to Nast’s work, Santa’s outfit was tan in color, and it was he that changed it to red, although he also drew Santa in a green suit. This change is often mistakenly attributed to the work of Haddon Sundblom, who drew images of Santa in advertising for the Coca-Cola Company since 1931.
Who created Santa’s red suit?
cartoonist Thomas Nast
The tradition of him wearing red began in the 1870s with the American cartoonist Thomas Nast, who introduced the red suit and cap, white fur lining and buckled black belt.
Which was the first company that used Santa Claus in advertising?
The Coca-Cola company claims on its website to have essentially invented the modern-day Santa Claus when, in 1931, it commissioned illustrator Haddon Sundblom to develop some advertising images for a campaign.
Who introduced Santa Claus?
The legend of Santa Claus can be traced back hundreds of years to a monk named St. Nicholas. It is believed that Nicholas was born sometime around 280 A.D. in Patara, near Myra in modern-day Turkey. Much admired for his piety and kindness, St.
Was Santas suit originally blue?
Prior to Nast’s work, Santa’s outfit was tan in color, and it was he that changed it to red, although he also drew Santa in a green suit. This change is often mistakenly attributed to the work of Haddon Sundblom, who drew images of Santa in advertising for the Coca-Cola Company since 1931.
Where did the story of Santa Claus originate?
The legend of Santa Claus can be traced back hundreds of years to a monk named St. Nicholas. It is believed that Nicholas was born sometime around 280 A.D. in Patara, near Myra in modern-day Turkey.
Was Santa originally green?
Did Father Christmas ever wear green?
The original British Father Christmas, as depicted in 17th century, sported a beard, but it wasn’t white, and his clothing colour was green, not red. And we can thank Scandinavian myths for his reindeer pulled sled, though the red nosed reindeer leader, ‘Rudolph’, was another American advertising creation.
Where did the image of Santa Claus come from?
The image of Santa Claus as a jolly large man in a red-and-white suit was the standard long before Coca-Cola co-opted it for their advertising. Claim. The modern image of Santa Claus was created by the Coca-Cola Company.
Who was the author of the history of Santa Claus?
A year before the New York Historical Society’s feast the author Washington Irving had written about Santa in his satirical fiction Knickerbocker’s History of New York, describing a jolly St. Nicholas character as opposed to the saintly bishop of yesteryear – one who flew in a reindeer pulled sleigh and delivered presents down chimneys.
Where does Santa Claus live in the Coca Cola commercial?
This image was developed by illustrator Haddon Sundblum for the Coca-Cola Company ’s Santa Claus advertisements from 1931, though it has roots in 19th-century illustrations by Thomas Nast. Where does Santa Claus live? Santa Claus is said to live at the North Pole with his wife, where he spends the year making toys with the help of his elves.
What are the different colors of Santa Claus?
Over the decades Santa would be depicted in a variety of colours such as blue, green and the yellow as pictured in this 1864 edition of Moore’s “A Visit from St. Nicholas”. Scroll through the whole page to download all images before printing. Illustration from the 1864 edition of Clement Moore’s poem A Visit from St. Nicholas – Source.