What is product mix example?

What is product mix example?

Product Mix, another name as Product Assortment, refers to a number of products that a company offers to its customers. For example, a company might sell multiple lines of products, with the product lines being fairly similar, such as toothpaste, toothbrush, or mouthwash, and also other such toiletries.

What production strategy does Nike use?

Nike’s manufacturing operations are concentrated in lower-cost countries such as China, Vietnam, and Indonesia. Since Nike’s manufacturing strategy is based on outsourcing and contract manufacturing, growing protectionist actions could hit its supply-chain process.

What is the product of Nike shoes?

Footwear. Shoes are Nike’s flagship product. The company manufactures different shoes for a wide variety of sports, such as basketball, football, golf, soccer, baseball, snowboarding, hockey, tennis and volleyball. It also makes consumer fashion shoes such as Mary Janes and flip-flops.

How do you calculate product mix?

What is Sales Mix?

1. Subtract budgeted unit volume from actual unit volume and multiply by the standard contribution margin.
2. Do the same for each of the products sold.
3. Aggregate this information to arrive at the sales mix variance for the company.

What are the types of product mix?

6 types of Product Mix pricing to push products in the market

• Product line pricing.
• Optional feature pricing.
• Captive product pricing.
• Two part pricing.
• By Product pricing.
• Product bundling pricing.

What’s the difference between product line and product mix?

Product Mix vs Product Line A product mix is a group of everything a company sells. However, the product line is a subset of the product mix. A product line refers to a unique product category or product brand a company offers.

Where are Nike products manufactured?

Almost all Nike shoes are manufactured outside of the United States. The leading manufacturer of Nike shoes is China and Vietnam each accounting for 36% of the total manufactured world wide. Indonesia accounts for 22% and Thailand for 6% of the Nike shoes that are being produced world wide.

What are Nike products and services?

Description. NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories worldwide. The company offers NIKE brand products in six categories, including running, NIKE basketball, the Jordan brand, football, training, and sportswear.

How would you describe Nike’s product mix?

The products in Nike’s marketing mix are focused on high quality and wide variety of goods for sports enthusiasts. It is the market leader in sportswear industry and derives its maximum revenue from sale of sport shoes. It offers great variety of products including special type of shoes for every category of sports.

Where are Nike products made?

What kind of products does Nike make?

Products. Today, Nike manufactures shoes for running, basketball, soccer and American football. They also sell exercise clothing, backpacks and gym bags.

Nike Products And Services. A product is anything that meets the requirements of a particular market, this term involves a lot of dimensions because it is essential to recognize what contributes to the “total product offer”1 in order to be successful in the market or simple to keep our customers satisfy.

Why is Nike so successful?

Nike is successful because it has some of the best, if not the best, marketing in the world. Their brand is the #1 brand in the sporting goods industry and is the 14th most valuable brand in the world.

What are Nike’s products?

Nike also sells apparel, such as jerseys, shorts, and related products. In addition, the company’s product lines include accessories and equipment, such as golf clubs. These products are available under a number of the company’s brands, including Air Jordan, Hurley, and Converse.