What made Innocent Drinks successful?
It was smoothie brand Innocent’s first big breakthrough, and the three founders realised they had to do whatever it took to make it a success. “We had to make sure the smoothies sold,” says Richard. “And the only way we could guarantee that was to go into the stores and buy our own products. So that is what we did.
Who owns Innocent brand?
The Coca-Cola Company
Innocent Drinks/Owners
Is Innocent an ethical company?
Today’s instalment is taking a look at Innocent Smoothies, who since their launch in 1999 have promoted themselves as a down to earth and ethical company. As the name would suggest, Innocent aims to use natural, healthy ingredients in their products and espouse key values of healthy eating and sustainability.
Why did Innocent sell to Coca Cola?
Richard Reed, one of three Cambridge University graduates who founded Innocent at the age of 26 in 1999, denied they were selling out. “Our aim was to make Innocent a global brand and take its ethical values to the world’s consumers. We decided that we would be able to do a better job of that with Coke.”
Who is Richard Reed?
Richard Reed is best known as the founder of Innocent Drinks, who led their brand identity for 15 years and is a keynote speaker on branding, Entrepreneurship, and innovation. Richard originally started the company in 1999 with friends Adam Balon and Jon Wright, after selling homemade smoothies from a market stall.
Who started innocent?
Richard Reed
Innocent Drinks/Founders
What did Richard Reed do?
Who set up Innocent smoothies?
Are innocent eco friendly?
Innocent boasts several green initiatives, from selling all its smoothies in recycled plastic bottles to using Rainforest Alliance-certified bananas. It also has its own charitable foundation, which funds projects “building sustainable futures for the world’s poorest people.”
Is Innocent AB Corp?
In 2018, we officially confirmed that our right way of doing things was the right way of doing things, by becoming a B Corp. That meant joining a growing group of businesses from around the world who, like us, believe in doing business responsibly.
How much is innocent worth?
The creation of Innocent Drinks – the healthy smoothies made from natural ingredients – began early in 1998, when the company’s founders were still students at Cambridge University. What started out as an idea to make money at music festivals has turned into a global company with a net worth of around $500 million.
Is innocent vegan?
In 2018 the brand launched their very first range of vegan nut and oat drinks. It includes almond, hazelnut and oat drink varieties.
Who is the owner of the innocent brand?
The original founders of Innocent have now moved on to ventures new and the brand is owned by The Coca-Cola Company. In April 2009, Innocent announced it was to sell a stake of between 10% and 20% to The Coca-Cola Company for £30 million. One year later, Coca-Cola increased its stake to 58%, investing a further £65 million.
Who are the owners of Innocent smoothies company?
The company sells more than two million smoothies per week. Innocent is over 90% owned by The Coca-Cola Company . Innocent Drinks was founded by three Cambridge University graduates: Richard Reed, Adam Balon and Jon Wright, then working in consulting and advertising.
Where does the company Innocent get their drinks from?
Innocent’s website stated that their drinks were “made in the countryside” whereas they were actually imported from the Netherlands. The company stated that the information on their website was out of date and misleading statements would be removed promptly.
Why are the founders of innocent still on the board?
Yet while the three founders remain on the board, they don’t actually own the business anymore. Instead they sold up to US drinks giant Coca-Cola back in 2013, as a result of the firm getting itself into difficultly during the 2008 global financial crisis. Richard, 45, helps us looks back on Innocent’s meteoric rise.