What is width and depth in marketing?

What is width and depth in marketing?

Product width refers to the number of different product lines a business manufactures or sells while product depth refers to the # of items within each product line.

What is width and length in marketing?

Width : Number of different product lines carries by the company. Length : Total Number of items in the product line.

What are the dimensions of product strategies?

Any of the three dimensions of strategy — value, imitation or perimeter — can be the starting point of a strategic initiative. Several sequences of value, imitation and perimeter are possible, and each typifies a strategic development.

What is the product of length and width?

Answer: Product Length: refers to total number of products sold within a product line. For example, Asus may have 10 different types of netbooks. Product Width: refers to number of separate product lines offered by a company. grendeldekt and 8 more users found this answer helpful.

What is product depth with example?

Product depth can include details like a product’s size, flavor, useful life and more. For example, if a company has a product line of potato chips that includes five flavors and three bag sizes, the product depth for the line is 15.

What are the 4 dimensions in which strategies are evaluated?

Every business operates along four basic focus dimensions: finance, customers, internal processes, and learning and innovation.

What are the 3 dimensions of a product?

Some of the major dimensions of product concept are as follows: (i) Managerial Dimension (ii) Consumer Dimension (iii) Societal Dimension.

What is length width and depth?

Looking at the opening, the longer of the two sides is considered the “length.” The shorter of the two sides is the “width.” The side perpendicular to the Wlength and width is the “depth” of the box.

Which is better width or depth in marketing?

Here are a few key points you should remember about width vs. depth: Width makes your profitable. Depth gives you long-term security. It’s hard to build depth until you’ve built some width. Typically, your best leaders will come in depth.

What’s the difference between product mix width and depth?

Its product mix width is 4. Depth of a product mix means the total number of variations for each product a company offers within. There may be different variations in the product e.g., size, flavor, taste, and many other characteristics.

What’s the average depth of a product line?

Another thing I want to discuss is the average depth of the product line. Suppose a company’s first line depth is 8, and the second one is 10 then the average depth is 18. The length of the product mix means total number of products within the company product lines.

Where does the width of your business come from?

Your width is the people you personally sponsor into your business. These folks are often called your front line distributors. Normally, your largest commissions (as a percentage) come from personally sponsored people, and each level of your group below that pays you a little bit less.

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