What is an acceptable email bounce rate?
2%
In general, 2% or less is accepted as a good email bounce rate benchmark. So, if you send 100 emails and have 2 or fewer bounces, you’re good. If your bounce rate is above 2%, then you should take some action to improve it.
What is considered an email bounce?
A bounced email, or bounce, is an email message that gets rejected by a mail server. When an email bounces, it has for some reason not reached the intended destination. A bounced email can be either a hard bounce or a soft bounce. A soft bounce is temporary, and may be caused by server outages or a full inbox.
What is average hard bounce rate?
According to Campaign Monitor, an average Email Bounce Rate across all industries is 1.06%. Though each industry has its unique bounce rate, the benchmark is around 2%.
Is a high email bounce rate bad?
The benchmark for bounces is less than 2%. Anything above a 2% bounce rate for your email campaign is worthy of your attention. If you’re seeing bounce rates over 5%, or even as high as 10% or greater, this suggests a significant problem that you will want to resolve.
What is a high bounce rate?
As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.
Why is my email bounce rate so high?
One of the most popular reasons is that your recipient no longer has that email account or it has been inactive for a long period of time and was deleted. For that reason, you want to make sure you keep your mailing list clean, or your bounce rate will rise and your email reputation will fall.
What is a good cold email open rate?
The average open rate for business emails sits around 14% to 23% depending on the industry, according to ConstantContact and MailChip. However, creating a highly targeted list (combined with personalization and the right subject lines) can increase your open rate significantly.
What is a hard and soft email bounce?
Hard bounce: usually indicates a permanent error, but can also be caused by a strict email security filter. To protect your email sender reputation, HubSpot excludes these contacts from future emails. Soft bounce: indicates a temporary problem with the recipients server, or another temporary technical problem.
What does bounce rate mean in email marketing?
Let’s define it in simpler words. In email marketing, the bounce rate reflects the percentage of email addresses in one’s subscriber list that failed to receive your message as a recipient mail server simply returned it. The two categories of email bounces include hard bounce and soft bounce.
What happens when your bounce rate is high?
Less obviously, high email bounce rates can interfere with your reputation, and in extreme cases can prevent you from sending emails altogether. You can think of email bounces in terms of “soft” and “hard” bounces.
Why do I get so many bounces on my emails?
In our experience (of sending out millions of emails… #humblebrag), the most common root causes a high email bounce rates are the same for sales and marketing emails, but with a few potential differences for either. It really comes down to the idea that sales and marketing emails are different.
What’s the average bounce rate for a blog?
The average bounce rate for a blog section is higher than the numbers above. The bounce rate for this blog is 86%. But we’re just glad you’re here! These two industries have some of the lowest bounce rates, but it’s not because of the industry.