What is a blue ocean strategy provide some examples?
The first example of blue ocean strategy comes from computer games giant, Nintendo, in the form of the Nintendo Wii. The Nintendo Wii launched in 2006 and at its heart is the concept of value innovation. This is a key principle of blue ocean strategy which sees low cost and differentiation being pursued simultaneously.
Was the iPhone a blue ocean?
Apple has repeatedly created blue oceans, starting with the iMac and going all the way through to the iPod, iPhone and iPad — not to mention iTunes.
How is iTunes a blue ocean strategy?
iTunes’ Blue Ocean Strategy created an entirely new category of music sales that allowed artists to profit and consumers to buy single songs versus entire albums. ITunes has dominated this market space for years and is largely credited with driving the growth of digital music.
How did the Apple II create a blue ocean for Apple?
The company created a blue ocean for itself with the manufacturing of Apple II because as at the time, most computers had visible boards and wires that connected the various components to the motherboard but it had manufactured a low heat-generating switching power supply that gave way for the computer to be placed in …
Is Netflix blue ocean?
Netflix. The first company that used the blue ocean strategy is Netflix, a popular subscription-based streaming service. But at the beginning of its existence, in 1997, it was one more company competing in the industry of DVDs rental and sales.
Is Netflix red ocean strategy?
The current “red ocean” version of the Netflix strategy has very little in the way of sustainable competitive advantage. The company’s brand and its user base are the closest thing to sustainable, but even those are not since Netflix has not been around very long and the industry in which it is in is highly volatile.
Is Apple iPod a blue ocean strategy?
Blue ocean strategy helps to the Apple company to develop their own market rather than trying to beat competitors to reach top in the market. Apple iTunes is a good example of Apple blue ocean strategy. Apple used blue ocean strategy to other products as well, such as iPad, iPod and iPhone.
Is Netflix a blue ocean strategy?
Netflix. The first company that used the blue ocean strategy is Netflix, a popular subscription-based streaming service.
Is Uber a blue ocean strategy?
Despite a long-term stronghold in the taxi industry, Uber has grown faster than any other company ever by reinventing the market. Uber created a blue ocean, they turned non-customers into customers. In blue oceans, demand is created rather than fought over. This provides growth that is both profitable and rapid.
Is Uber blue ocean?
Lyft and Uber correctly saw the nascent ridesharing market as a red ocean. Despite dreams of a future where spend would shift from personal car purchases to ridesharing, they could not afford to wait for demand to arrive. In the near-term, supply would outpace demand, making the market much more competitive.
Is Starbucks a blue ocean strategy?
Starbucks is an excellent example of a company that has successfully implemented the Blue Ocean Strategy. Many cafes were already established when Starbucks was launched. Instead of focusing on their coffee, they have developed the Starbucks brand as different, a strategy still unexplored in this sector.
Is Starbucks a Blue Ocean Strategy?
What was the Blue Ocean Strategy for Apple?
The case examines a series of blue ocean strategic moves at Apple, Inc. that transformed the company from a computer manufacturer into a consumer electronics powerhouse. To illustrate how future growth and untapped demand can exist in an uncontested market space and that a company should break and reconstruct the industry boundaries to create it.
What are the tools for blue ocean strategy?
Blue Ocean Strategy frameworks and tools include: strategy canvas, value curve, four actions framework, six paths, buyer experience cycle, buyer utility map, and blue ocean idea index.
What is path 3 of blue ocean strategy?
Path three of blue ocean strategy’s six paths framework pushes companies to look across the chain of buyers in their industry. By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space.
How did Bloomberg create the blue ocean strategy?
By focusing on users, Bloomberg was able to create a blue ocean of strong and profitable growth. With this shift in focus Bloomberg could also see the paradox of traders’ and analysts’ personal lives. They have tremendous income but work such long hours that they have little time to spend it.