What skills are essential to become a successful visual merchandiser?
You will need to have:
- a talent for design, colour and style.
- creative flair and imagination.
- a strong interest in current and future design trends.
- visual/spatial awareness and manual dexterity.
- effective communication and negotiation skills.
- the ability to work well with different teams.
What qualifications do you need to be a visual merchandiser?
You don’t need any formal qualifications to work as a Visual Merchandiser, but many stores prefer employees with a qualification and/or experience in visual merchandising. It is common to enter the profession as a Retail Assistant.
What to study to become a visual merchandiser?
To become a visual merchandiser, you’ll typically need a bachelor’s degree in art, marketing, graphic design, or a related field. However, earning a diploma in visual merchandising or experience working with Photoshop or visual design tools may also help you gain betetr job offers.
How much do visual merchandisers make?
The average visual merchandiser salary is $55,553 per year, or $26.71 per hour, in the United States. People on the lower end of that spectrum, the bottom 10% to be exact, make roughly $36,000 a year, while the top 10% makes $84,000.
When was the concept of visual merchandising introduced?
The concept of visual merchandising was first introduced to retail in 1883 by Harry Gordon Selfridge, when he was working at Marshall Fields and decided to make products more accessible to customers by removing counters and using tables for display instead.
How does visual merchandising contribute to store atmosphere?
Store atmosphere uses visual merchandising, together with other elements to create a special ambience that enhances the customer shopping experience and gives a store its special identity in customers’ minds. Making sure that all those elements deliver the same feeling and message is key in creating a special “ personality ” for the store.
What are the materials used in visual merchandising?
Materials: Materials used in VM include fixtures, props, frills and marketing materials. Colors: Colors play an important role in creating a coherent atmosphere and telling a relevant story to the current season.