What is Barbies target market?
The millennial parents (ages 23 to 38) of Barbie’s target audience are, overall, more politically liberal than the generations that preceded them.
Is Barbie a market leader?
Since the launch of Mattel’s Barbie fashion doll in 1959, Barbie has become a cultural icon in America and around the world. The commercial success of Barbie has allowed Mattel to become the one of the most valuable toy brand worldwide as of 2019.
How many Barbies are sold each year?
58 million
Barbie is the most diverse fashion doll on the market. More than 100 dolls are sold every minute, with a total of 58 million sold annually. Barbie is sold in 150 countries worldwide.
How much is the 2015 Christmas Barbie worth?
The Year Your Doll Was Made Determines It’s Value
| Holiday Barbie Years | Holiday Barbie Value Range |
|---|---|
| 2003, 2008, 2009, 2011, 2012, 2013 | $70- $100 |
| 1994 (Blonde), 1995, 1996, 1997,1998, 1999, 2000, 2001, 2002, 2004, 2005, 2006, 2007, 2010, 2014, 2015, 2016, 2017, 2018, 2019 | $30 – $60 |
What age group is Barbie aimed at?
But as 12-year-olds grew more sophisticated, the dolls quickly moved down the age range, settling to today’s target Barbie audience of 3- to 5-year-olds. That makes Mattel’s task of trying to retain the attention of older girls nearly impossible, because even 6- and 7-year-old girls now think of the doll as babyish.
Who is Barbie’s competition?
Barbie SWOT Analysis, Competitors & USP
| Barbie Brand Analysis | |
|---|---|
| Barbie Competition | |
| Barbie Competitors | Below are the top 2 competitors of Barbie: 1.Bratz dolls 2.Moxie Girlz |
Why is Barbie successful?
Barbie has been so successful because of the product management techniques that have been used by Mattel Corporation. These techniques include innovative marketing, product extension and continuous improvement.
What is Barbie’s real name?
Barbara Millicent Roberts
Barbie, in full Barbara Millicent Roberts, an 11-inch- (29-cm-) tall plastic doll with the figure of an adult woman that was introduced on March 9, 1959, by Mattel, Inc., a southern California toy company. Ruth Handler, who cofounded Mattel with her husband, Elliot, spearheaded the introduction of the doll.
What Barbie sold the most?
Totally Hair Barbie
Totally Hair Barbie, with her long head to toe length tresses, is officially the best-selling Barbie toy of all time. She generated 10 million sales worldwide alone between 1992 and 1995.
How much money does Barbie make a year?
This statistic shows the gross sales of Mattel’s Barbie brand worldwide from 2012 to 2020. In 2020, Mattel’s Barbie brand generated gross sales amounting to about 1.35 billion U.S. dollars, up from about 1.16 billion U.S. dollars the year before.
Where does most of Barbie’s sales come from?
The commercial success of Barbie has allowed Mattel to become the one of the most valuable toy brand worldwide as of 2019. Although a truly worldwide phenomena, a considerable proportion of Mattel’s sales come from America and Canada.
When did the first Barbie doll come out?
Then, in 1959, the first Barbie doll-named after Ruth’s daughter was introduced and launched at the New York Toy Fair. Ruth Handler used to watch her daughter Barbara play with paper dolls, and observed that most of the time liked giving them adult roles. At the time, most children’s toy dolls were depictions of a kid or infants.
How is the Barbie brand connected to kids?
Barbie is always very connected with its consumers by all mediums like television, social media like Facebook, Twitter, YouTube and Instagram. Barbie is like a family for kids. The brand also provides accessories and clothes for Barbie.
https://www.youtube.com/watch?v=emRxV6bV1CY