How big is Acxiom?
Acxiom has 2,600 employees and is ranked 3rd among it’s top 10 competitors.
How much is Acxiom worth?
Advertising agency behemoth, Interpublic Group (IPG) has confirmed it’s acquiring database marketing and management solutions business, Acxiom, in a deal worth US$2.3 billion.
Does Acxiom sell data?
A: Yes. Acxiom collects three types of data – data that helps companies market more effectively, data that helps reduce fraud and identity theft and data that helps people find businesses or other people through our directory services. We allow individuals to see and correct the data we have about them.
Does Acxiom still own LiveRamp?
“LiveRamp is a category creator. Our industry-leading platform is changing the world for our customers and their consumers,” said CEO Scott Howe. The Company also announced that it has transferred the Acxiom brand to IPG and changed its name to LiveRamp Holdings, Inc. as of today’s market close.
How much did IPG pay Acxiom?
One year after IPG announced its $2.3 billion acquisition of Acxiom, a clearer picture of what the purchase will do for the holding company is starting to emerge.
What did Acxiom sell for?
Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced that it has successfully completed the sale of its Acxiom Marketing Solutions (AMS) business to The Interpublic Group of Companies, Inc. (IPG) for $2.3 billion.
When did Acxiom become LiveRamp?
May 14, 2014
On May 14, 2014, Acxiom announced that it had acquired LiveRamp, a data onboarding company, for $310 million.
Who owns Acxiom?
The Interpublic Group of Companies
Acxiom/Parent organizations
How do I get Acxiom data?
Acxiom’s public portal is available at www.aboutthedata.com/portal. To access your account for the first time, you’ll need to enter your first and last name, your address, your birthdate, the last four digits of your Social Security number, your email address and a Captcha.
How many data points does Acxiom have on You?
Well, at least some of it. Acxiom has been selling your data for 44 years. The company has detailed dossiers on 96% of Americans with an average of 1500 data points in each, covering things from your estimated net worth to your shopping habits and contact information.
When did Acxiom become the largest database in the world?
In 1988 it became Acxiom Corporation, and by 2012, the New York Times reported that the company had the world’s largest commercial database on consumers. On May 14, 2014, Acxiom Corporation announced that it had acquired LiveRamp, a data onboarding company, for $310 million.
How long has Acxiom been selling your data?
Today, data broker giant Acxiom is letting you see the data the company selling on you. Well, at least some of it. Acxiom has been selling your data for 44 years.
Is the data broker problem bigger than Acxiom?
The data broker problem is bigger than Acxiom. Acxiom is one of hundreds of big data brokers. This is an industry that’s largely in the shadows, that’s faced multiple FTC sanctions and investigations, and that consumers overwhelmingly dislike. You may have a partial glimpse into what one of them knows, but you’ve got hundreds to go.