What is a corporate backgrounder?

What is a corporate backgrounder?

What is a backgrounder in public relations? A backgrounder is an informational document that provides additional facts about a business. product, service, or event. Typically, a backgrounder is sent with a press release or media advisory.

What is in a backgrounder?

A backgrounder is a brief article that summarizes an issue or company for the press and media. It is one of the more common press materials that a freelance writer or PR writer may be asked to provide. A backgrounder is often provided with press releases or other brief press pieces.

What is a backgrounder report?

A backgrounder is an informational document often provided with a press release, press advisory or as part of a larger media kit. The backgrounder gives the press or other interested parties a more detailed background of an issue, event, person of interest or launch.

What is a PR piece?

What they are: A press release — sometimes also called a “news release” or “press statement” — is an official statement issued to news and media outlets on behalf of a company to announce a milestone, award, event, or other achievement.

How do you write a PR piece?

Writing a press release – checklist

1. Choose the angle that matters for your target audience.
2. Start with a well-thought-out headline.
3. Pay attention to a lead paragraph.
4. Cover the essentials in a few body paragraphs.
5. Consider adding quotes.
6. Include contact details.
7. End your press release with a boilerplate.

Why is Backgrounder important PR?

Importance of Backgrounder in PR & Marketing To provide a brief history of an issue or an event that is beyond the information included in a press release or press advisory. It serves the purpose of parsing out information to media personnel and press writers.

How do you write a PR release?

What’s a boilerplate copy?

Boilerplate text, or simply boilerplate, is any written text (copy) that can be reused in new contexts or applications without significant changes to the original. The term is used in reference to statements, contracts and computer code, and is used in the media to refer to hackneyed or unoriginal writing.

What to look for in background screening companies?

In healthcare, recommended checks particular to the industry include education and license verifications along with National Sex Offender and National Criminal reports. Fast, accurate turnarounds in these areas are aided by continuous improvements in technology and data-sourcing practices.

Do all companies do background checks?

Employers Background Checks. Nearly all employers have background checks conducted on candidates, but not all screenings are the same. In general, employers want background checks to verify the information on your resume.

What do companies look for in a background check?

In Reality: When an employer runs a background check, they may be looking for salary history, criminal activity, credit scores, professional licenses or designations, drug use, or professional and personal references.

How do companies do background check?

Companies start the background verification by calling your last employer. They’ll check the details you gave them against data from your last company. Then, companies look into public databases (criminal records) for any illegal activity. Next, they dig education records to verify your degrees and certificates.