What is the ecological model of behavior change?
The core concept of an ecological model is that behavior has multiple levels of influences, often including intrapersonal (biological, psychological), interpersonal (social, cultural), organizational, community, physical environmental, and policy.
What is BCC in communication skills?
Behavior Change Communication (BCC) is a communication strategy which encourages individual/community to change their behavior. It is a strategy that triggers people/society/communities to adopt healthy, beneficial and positive behavioral practices. BCC is described by its straight approach towards changing behavior.
What is ecological model of communication?
The “ecological model of communication” is used to analyze and depict the links between individuals, collectives, and networks’ social interactions, discourse, communication medium, and technology in physical and digital settings.
What is the social ecological model used for?
The Social Ecological Model is a framework put in place in order to understand the multifaceted levels within a society and how individuals and the environment interact within a social system.
What is IEC and BCC mean?
Information Education Communication
Information Education Communication (IEC) is used for generating awareness. Behaviour Change Communication (BCC) is used taking another step forward – enabling action. It means provide a supportive environment that will enable people to initiate and sustain positive behaviour.
What is the difference between BCC and IEC?
BCC involves the development and implementation of communication messages, communication activities and a supportive environment needed to promote and sustain behavior change. IEC only refers to the development of communication materials and activities that form part of a comprehensive BCC strategy.
Why is the Socioecological model important in changing behavior?
This model considers the complex interplay between individual, relationship, community, and societal factors. It allows us to understand the range of factors that put people at risk for violence or protect them from experiencing or perpetrating violence.
What is the difference between BCC and SBCC?
While BCC can achieve individual empowerment, SBCC is also using strategies that influence the physical, socio‐economic, and cultural environment to facilitate healthy norms and choices and remove barriers to them.
How is behavior change communication used in the ecological model?
Behavior change communication is an important approach, which is used at the individual and interpersonal levels of the Social Ecological Model. Social change communication is used, in combination with behavior change communication, at the interpersonal level and, alone, at the community level.
What is social and behavior change communication ( SBCC )?
Previously known as behavior change communication (BCC), SBCC is the strategic use of communication approaches to promote changes in knowledge, attitudes, norms, beliefs and behaviors.
How is social ecological model used in SBCC?
Coordination and partnerships with institutions and organization that operate at different levels are therefore necessary for a comprehensive SBCC approach. The social ecological model has been incorporated into the “Model for Change” developed by C-Change, which outlines the levels at which SBCC programs can be developed.
What are the approaches to social behavior change?
Older approaches tried to persuade individuals to change their health behaviors Newer approaches try to create an enabling environment to encourage healthy behaviors New approaches look for tipping points of change that need to address social change as much as individual behavior change 8 Adapted from: Douglas Storey—JHU-CCP