What was the logo for the London Olympics?
London Olympics, 2012 Each Olympic Games has a separate logo, created by the host country to serve as its brand identity. The London 2012 logo was perhaps the most controversial. Design firm Wolff Olins was chosen six years ahead of the event to create the logo and was reportedly paid £400,000 for it.
Why are there five rings in the Olympic symbol?
Based on a design first created by Pierre de Coubertin, the Olympic rings remain a global representation of the Olympic Movement and its activity. These five rings represent the five parts of the world now won over to the cause of olympism and ready to accept its fecund rivalries.
Who is the designer of the London 2012 Olympics logo?
A colorful depiction of the year 2012, this jagged and modern design has received more confusion and distaste than acceptance. Design firm Wolff Olins was chosen over 6 years ago to create the 2012 London Olympic Games logo.
Why was the London Olympics logo so controversial?
The Olympic Games are no stranger to controversy and tragedy–and the London Olympics logo is a little bit of both. Since it was first revealed two years ago, the logo has been met with criticism for its radical design and even religious uproar when the word “zion” was thought to be hidden in the text.
Where did London win the right to host the 2012 Olympics?
The final two contenders were London and Paris. At the end of the fourth round of voting, London won the right to host the 2012 Games with 54 votes to 50. Tragically, the celebrations in London were short-lived, being overshadowed by bombings on London’s transport system less than 24 hours after the announcement.
What do the circles on the London 2012 Olympic Poster mean?
These circles, which appear as marks made by bottles or glasses left on a table, symbolise the memory of a social meeting, such as the gathering of Olympic Games spectators or the meeting of athletes in the stadium at the Opening Ceremony.