What is an example of syndicated data?

Syndicated data is an aggregated collection of product retail sales activity across a chosen set of parameters. For example, retail direct data provides information about a specific product from a particular retailer like Meijer, Target, Whole Foods or Wegmans.

What are syndicated data?

Syndicated data refers to general market data that isn’t specific to any one client. An aggregation of retailer and product data, syndicated data is generally collected by market research firms and then purchased by businesses who have a vested interest in the market.

What are the types of syndicated data?

Common types of syndicated data measure retail sales, wholesale product shipments, consumer panels, advertising media audiences, advertising effectiveness, and consumer attitudes.

What are syndicated resources?

A research study which is conducted and funded by a market research firm but not for any specific client is called a syndicated research. The result of such research is often provided in the form of reports, presentations, raw data etc. and is made available in open market for anyone to purchase.

Is Nielsen syndicated data?

Let’s start with Nielsen. It’s a global syndicated data operation, providing views of consumers and markets in over 100 countries. The American company covers advertisers, agencies, media owners, CPG retailers and CPG manufacturers.

What are examples of secondary data?

Secondary data can be obtained from different sources:

information collected through censuses or government departments like housing, social security, electoral statistics, tax records.
internet searches or libraries.
GPS, remote sensing.
km progress reports.
journal paper and magzines.

What is syndicated data in CPG?

Syndicated CPG data includes sales data from multiple retailers, pulled together by third-party vendors to give brands a complete picture of how and when their products (and their competitors’) are sold.

What is syndicated research?

Syndicated research is research that is independently conducted, published and sold by a market research firm.

What is secondary data in maths?

Secondary data are data, which cannot be traced back to the level of individual cases of statistical units. In contrast to primary data it does not allow for mathematical calculations such as determining an arithmetic mean, a correlation, etc.

What are the examples of primary and secondary data?

Primary data refers to the first hand data gathered by the researcher himself. Secondary data means data collected by someone else earlier. Surveys, observations, experiments, questionnaire, personal interview, etc. Government publications, websites, books, journal articles, internal records etc..

What is a syndicated?

A syndicate is a temporary alliance of businesses that joins together to manage a large transaction, which would be difficult, or impossible, to effect individually. There are different types of syndicates, such as underwriting syndicates, banking syndicates, and insurance syndicates.

What are the 4 benefits of syndicated research?

Definition

Syndicated research can provide a good overview of the market as the sample size is often large and the methodology can facilitate weighting and projection of results;
Trends in an industry can be identified – it can facilitate understanding of the market landscape in the particular industry;

What do you need to know about syndicated data?

Syndicated data provides the context necessary to analyze business data against the broader landscape of the market. If, for example, sales are declining nationwide, a business can approach their own drop as a facet of geographical economic downturn rather than as a failure of their individual campaigns or strategies.

Which is an example of syndicated retail sales data?

Syndicated data delivers aggregate insights across market swaths. For example, syndicated data […] […] to keep consumers buying its products. Per Figure 2, The Hershey Company has grown U.S. Retail takeaway (aka syndicated retail sales data) YoY in each of the last three years and the most recent quarter.

Which is the best source for syndicated research?

First, many universities have syndicated research materials in their libraries. A second source is to obtain syndicated research from an industry trade association.