Why did Dos Equis get rid of the most interesting man?
With Goldsmith at the helm, the Heineken-owned Mexican beer company nearly tripled its business, according to USA Today. However, the company terminated his contract, citing the necessity to appeal to a “younger crowd” and the evolution of millennial drinkers as the main reasons.
How much is the Dos Equis man worth?
Jonathan Goldsmith Net Worth and Salary: Jonathan Goldsmith is an American actor who is perhaps best-known for his role as “The Most Interesting Man in the World” in a series of advertisements for Dos Equis brand beer. Jonathan Goldsmith has a net worth of $8 million.
Who created The Most Interesting Man in the World campaign?
Jonathan Goldsmith
In Episode 1 of our new podcast Tagline, we trace the history of the “Most Interesting Man” campaign, and talk to many of the folks who made it happen—from the agency to the client side to the man himself, Jonathan Goldsmith. Listen above, or subscribe to the show wherever you get your podcasts.
What happened to the old Dos Equis man?
In 2016, Dos Equis replaced Goldsmith with the French actor Augustin Legrand, as a younger, but supposedly equally interesting version of “the man.” It didn’t take. AdAge reported Wednesday that sales of Dos Equis have slumped and the brand is retiring the character—and Legrand with it.
Who is the real most interesting man in the world?
Jonathan Goldsmith is an actor with more than 500 television and movie credits who is most recognized for his iconic role as “The Most Interesting Man in the World” in the Dos Equis beer commercials.
Who played The Most Interesting Man in the World?
Dos Equis’ “Most Interesting Man in the World” Is 83. See Him Now. Jonathan Goldsmith played the dashing character in dozens of beer commercials.
Who played the most interesting man in the world?
Who is Jonathan Goldsmith married to?
Barbara Goldsmithm. 2006
Jonathan Goldsmith/Spouse
Who is the Dos Equis most interesting man?
Jonathan Goldsmith, 78, rose to fame as the spokesman for the beer brand Dos Equis, known for his TV-ad tagline, “I don’t always drink beer, but when I do, I prefer Dos Equis.” Since his debut as the face of the brand in 2007, Goldsmith has become something of a cultural icon.
What was the first most interesting man in the world commercial?
The Most Interesting Man in the World was an advertising campaign for Dos Equis beer. The ads featured a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements first began appearing in the United States in 2006 and became a popular Internet meme.
How successful was The Most Interesting Man in the World campaign?
The Most Interesting Man campaign first began airing commercials in 2006 and went national in 2009. Since the start of the campaign, full year case sales are up 20%, and total dollar sales are up 33.7%. During a time period where most imports found a decrease in growth, Dos Equis managed to see an increase.
Who was the original Dos Equis man?
He appeared in several TV shows from the 1960s to the 1990s. He is best known for appearing in television commercials for Dos Equis beer, from 2006 to 2016, as the character The Most Interesting Man in the World….
| Jonathan Goldsmith | |
|---|---|
| Years active | 1963–present |
| Spouse(s) | Barbara Goldsmith (2006) |
| Children | David Goldsmith |
Is Dos Equis any good?
If you’re going with Dos Equis brand, get Dos Equis Amber. It’s fairly decent and tolerable for a Mexican beer. At least it’s not super skunky like most of them.
Who’s the new Dos Equis Guy?
Watch out ladies, adventurers, and coconuts, Dos Equis just introduced a new “Most Interesting Man in the World.” The latest actor to play the character popularized by 77-year-old actor Jonathan Goldsmith in the long-running beer campaign is 41-year-old French actor Augustin Legrand .
Who is the guy in the Dos Equis beer commercial?
Jonathan Goldsmith (born September 26, 1938) is an American actor. He began his career on the New York stage, then started a career in film and television. He appeared in several TV shows from the 1960s to the 1990s. He is best known for appearing in television commercials for Dos Equis beer, from 2006 to 2016,…
What does Dos Equis mean?
Dos Equis is a pale lager brewed by the Cuauhtémoc Moctezuma Brewery. “Dos Equis” means two X’s in Spanish, a legacy from the company’s original name, Siglo XX.