What is sales promotion marketing Slideshare?

What is sales promotion marketing Slideshare?

SALES PROMOTION •The set of marketing activities undertaken to boost sales of the product or service •Process of persuading a potential customer to buy the product.

How many types of sales promotion are there?

There are two types of sales promotions: consumer and trade. A consumer sales promotion targets the consumer or end-user buying the product, while a trade promotion focuses on organizational customers that can stimulate immediate sales.

What are the examples of sales promotion?

Some great sales promotion ideas include:

• Competitions and giveaways.
• Flash sale or limited-time price reduction.
• Bundling of products or services.
• Free trial or demo.
• Limited-time free shipping or transfer between platform or services.
• Limited-time freebies.
• First purchase coupon.
• Buy one, get one free.

What are the sales promotion techniques?

11 Important Techniques of Sales Promotion

• (1) Rebate:
• (2) Discount:
• (3) Refunds:
• (4) Product Combination:
• (5) Quantity Gift:
• (6) Instant Draw and Assigned Gift:
• (7) Lucky Draw:
• (8) Usable Benefits:

What are the different types of promotion explain with its characteristics?

These are personal selling, advertising, sales promotion, direct marketing publicity and may also include event marketing, exhibitions, and trade shows.

How do you write a promotion?

Before you start writing your promotion emails

1. Decide what you’re promoting.
2. Identify why you’re promoting It.
3. Target your audience.
4. Focus on the benefit/value.
5. Send from a person.
6. Introduce your promotion in the subject line.
7. Use preheader text.
8. Brand your header.

What are the different types of sales promotion?

• Specialty Advertising: sales promotion technique that places the advertiser’s name, address, and advertising message on useful articles that are then distributed to target consumers. 4. TRADE-ORIENTED PROMOTIONS • Sales promotion that appeals to marketing intermediaries rather than to final consumers.

What are the tools for consumer sales promotion?

Tools for Consumer Sales Promotion Contests Promotions that require skill or ability to compete for prizes. Sweepstakes Promotions that depend on chance or luck, with free participation. 12. Tools for Consumer Sales Promotion Sampling A promotional program that allows the consumer the opportunity to try a product or service for free.

Why is the growth of sales promotion so high?

Reasons for the Growth of Sales Promotion Sales Managers are Under Great Pressure to Produce Results Quickly. Sales Promotion Strategies Target Consumer, Trade, and The Sales Force. Assessment of Sales Promotion is Relatively Easy. Cost for Results In This Industry Are Relatively Low.

What do you mean by trade oriented promotion?

TRADE-ORIENTED PROMOTIONS • Sales promotion that appeals to marketing intermediaries rather than to final consumers. • Accounts for half of typical firm’s promotion budget. • Trade allowances—special financial incentives offered to wholesalers and retailers that purchase or promote specific products.