What is cross domain tracking?

What is cross domain tracking?

Cross domain tracking is a way of allowing Google Analytics to track a visitor as a continuous session on two or more related sites. For example when tracking www.sitea.com and www.siteb.com in the same GA Web Property.

What is Omniture tracking?

Purpose. As a Web analytics system, Omniture allows online stores – websites that sell products — to track visitors and conversions (sales) using custom metrics and reporting of variables. The JavaScript code it uses yields fine details about a visitor that would otherwise be unknown.

Does cross domain need tracking?

Cross-domain tracking only applies if you have multiple domains. If you have a single domain with multiple subdomains, cross-domain tracking is not necessary! That way, all of your subdomains would be able to read and write to the same cookie.

What will happen if you don’t set up cross domain tracking?

Without cross domain tracking you will inflate the session count, since a new referral session will be triggered every time a user moves between the two sites. If you set up the referral exclusion list, you’ll likely see high levels of direct traffic and an artificially high user count.

How do I check cross-domain tracking?

1. Introduction to cross-domain tracking.
2. Steps to check cross-domain tracking in Google Analytics.
3. Check if both domains are tracked under the same property.
4. Validate source domain in the referral exclusion list in Google Analytics.
5. Check if the allow linker in GTM is set to true.

Why do you need cross-domain tracking?

When do you need cross-domain tracking? You need cross-domain tracking when your Google Analytics session spans across two or more domains, and you want Google Analytics to treat GA sessions spanned across different domains as a single session.

Is Adobe Analytics the same as Omniture?

What is Adobe Analytics? Adobe Analytics, formerly Omniture SiteCatalyst, is an industry leader in multi-channel analytics. It is a part of the Adobe Marketing Cloud, with plug-ins that allow marketers to analyze campaign results on mobile apps and video in addition to regular web channels.

Who owns Omniture?

Adobe
Omniture/Parent organizations

How do I know if cross domain tracking is working?

If cross-domain tracking is working properly, you should see both the pageview(s) from the source domain and the pageview(s) from the target domain in the report. If cross-domain tracking isn’t working, you’ll only see the pageview(s) from the source domain.

Why is cross domain tracking important?

Why Cross Domain Tracking is Important Let’s say your company owns two different domains, example.com and newsite.com. Besides gaining the ability to better track users while they are navigating your domains, cross domain tracking helps to better illustrate the way that people are arriving at your website.

How can I tell if cross domain tracking is working?

You can verify that it’s working by opening the Network Tab in your web browser’s developer tools, and loading a page both on the source domain as well as on the target domain after following a cross-domain link, for example. All requests to /collect should have the parameter &cid use the same value.

How do I know if cross domain tracking is enabled?

Steps to check cross-domain tracking in Google Analytics

1. Check if both domains are validated under the same property.
2. Validate source domain in the referral exclusion list in Google Analytics.
3. Check if the allow linker in GTM is set to true.
4. Target domain should have a linker parameter in the URL.

What do you need to know about cross domain tracking?

In order to set up cross-domain tracking, you would first need to understand the following terms: In cross-domain tracking, we share cookie information between two or more domains. This domain can be a primary domain or subdomain. The cookie information that we pass from one domain to another is the client ID.

How is one domain tracked in Google Analytics?

The default Google Analytics tracking is setup to treat each domain as a property. So, using standard Google Analytics tracking: One domain = 1 Google Analytics property. User behavior that occurs on a domain is tracked in Google Analytics using sessions.

Do you need Google Tag Manager for cross domain tracking?

On the other hand, if you are 100% sure that you need cross domain configured in your GA (via Google Tag Manager), then Part 2 is where the actual setup is explained. Since there are different ways of how cross domain tracking should be implemented (based on how your website works), this part is the main reason why the guide is a lengthy one.