What kind of themes are used in e-cigarette ads?
Many of the themes used in advertising for cigarettes are also now used to advertise e-cigarettes – including sex, independence, and rebellion. During the time e-cigarette ads have increased, there are also increases in e-cigarette use among US youth.
Where do you find the e cigarette ads?
About 15% of all students reported seeing e-cigarette ads from all four sources, including retail stores, the Internet, magazines/newspapers, and TV/movies. E-cigarette companies have rapidly increased advertising spending, from $6.4 million in 2011 to $115 million in 2014.
How many youth are exposed to e cigarette ads?
More than 1 in 2 middle and high school youth were exposed to e-cigarette ads in retail stores. Nearly 2 in 5 middle and high school youth saw e-cigarette ads online. Youth are vulnerable to e-cigarette ads. 18 million youth were exposed to e-cigarette ads in 2014.
When did e-cigarette use increase in the US?
During the time e-cigarette ads have increased, there are also increases in e-cigarette use among US youth. From 2011-2014, e-cigarette use in the past 30 days increased from less than 1% to almost 4% among middle school students and from less than 2% to 13% among high school students.
Why are e-cigarette ads bad for youth?
Exposure to e-cigarette advertisements may be contributing to increases in e-cigarette use among youth. Efforts by states, communities, and others could reduce this exposure. Fund tobacco prevention and control programs at CDC-recommended levels to prevent youth use of all tobacco products, including e-cigarettes.
Are there any restrictions on selling e cigarettes?
This may include: Requiring age verification to enter e-cigarette vendors’ websites, make purchases, and accept deliveries of e-cigarettes. Restricting the number of stores that sell tobacco and how close they can be to schools. Requiring that e-cigarettes be sold only through face-to-face transactions, not on the Internet.