What is concept testing in product development?

What is concept testing in product development?

Concept testing is the process of testing your concept before launch, so you can confidently put it into the market with a fairly good understanding of how your customers feel and how they will respond.

How do you conduct the concept of product development?

When developing a new product concept, you should:

1. describe it from your customers’ point of view.
2. list features and benefits of your product that may appeal to customers.
3. research and determine your target audience.
4. conduct focus groups and thorough market research.

What are the 6 steps of concept testing?

The process of concept testing involves stages such as defining the goal of the study, choosing the sample population, deciding upon a survey format, communicating the concept, measuring consumer response and interpreting the results.

What is concept testing and examples?

The definition of concept testing is the process of getting an idea evaluated by your target audience before it becomes available to the public. As an example, say a marketing team holds a day-long brainstorming session to come up with ideas for an advertising campaign.

What are the types of product testing?

There are two types of product testing; IHUT and CLT. Even though the methodologies and research are similar, there are small differences. On IHUT studies, products are getting shipped to the target audience where the research is conducted within consumers’ homes.

What is product concept example?

Here is an example of a product concept statement for a company that is introducing a new in-cup tea brewing system: Example: Many people enjoy drinking tea, but are concerned about the environmental impact of discarding teabags, some of which are made from bleached paper or contain non-biodegradable materials.

How do you test product concepts?

3 Steps To Build An Effective Concept Test

1. Step 1: Choose your test methodology. There are several different ways to test your concepts.
2. Step 2: Design and field your study. Once you’ve chosen your test methodology, you’re ready to survey your respondents.
3. Step 3: Identify the most promising product concept.

When to use concept testing for product development?

Whether you’re in the early stages of vetting new product ideas, or are deep into a product development cycle, you may want to consider testing your concept. With concept testing, you can test your ideas with customer segments and collect valuable insights into whether your product idea will be a winner or a flop.

What are some use cases for concept testing?

Here are some of the most common use cases where concept testing can be applied: Concept testing is widely used by companies to make decisions while developing new products. You can find out which features customers care about and which ones are to be given a miss. You can also get an idea of what pain points customers face with existing features.

What is the purpose of a concept testing survey?

A concept testing survey helps teams evaluate product development, an ad campaign, or even a message or claim, by getting feedback from customer segments who make up the target market.

How is concept testing used in the real world?

Concept testing is widely used by companies to make decisions while developing new products. You can find out which features customers care about and which ones are to be given a miss. You can also get an idea of what pain points customers face with existing features.