Why did Tropicana redesign fail?
However, there are some communication codes for each domain that need to be respected. In the case of Tropicana, the packaging codes weren’t, and this caused the failure of the new design.
Why did Tropicana change its packaging?
The previous packaging had a more simple design than the original one, most consumers found it complex to understand and not attractive. Consumers perceived the new packaging to be cheap while Tropicana had always been perceived as a premium brand.
What did Tropicana do?
Tropicana has apologized after reaction to its latest mimosa-themed ad campaign. The orange juice brand came under fire for social posts that suggested parents should hide orange juice and champagne around the house for an impromptu drink when they need a break from their kids.
Who did the Tropicana rebrand?
Possibly the worst of these was the 2009 Tropicana rebrand. Tropicana hired ad agency Arnell in 2008 and sank in months (and $35 million) on the rebrand, only to lose $20 million in sales in the first month alone. After just 30 days, they tossed the new packaging and reverted to their original design.
Who did PepsiCo sell Tropicana to?
PAI Partners
Aug 3 (Reuters) – PepsiCo Inc (PEP. O) unveiled a $3.3 billion sale of its Tropicana and other juice brands in North America to French private equity firm PAI Partners on Tuesday, as it looks to simplify its product range and move away from high-sugar drinks.
What happened to Tropicana?
PepsiCo announced Tuesday it has agreed to sell Tropicana, Naked and other North American juice brands to a French private equity firm. The deal with PAI Partners will net pretax cash proceeds of $3.3 billion for Pepsi. Pepsi reported net sales of $70.37 billion in 2020.
Where is Peter Arnell now?
Peter Arnell has re-emerged from advertising exile as the marketing and communications chief at GNC.
Does Pepsi Own Tropicana?
About Tropicana Tropicana Products, Inc., a division of PepsiCo, Inc., is the leading producer and marketer of branded fruit juices.
Is Trop 50 discontinued?
Tropicana axed most of the new design elements from its Trop50 package, the last surving part of Arnell Group’s disastrous makeover of the Tropicana brand.
Who designed the failed Gap logo?
Armin Vit, designer and co-founder of UnderConsideration and the Brand New site, where the Gap redesign was discussed at length. The logo has two problems: Its typeface choice and its use of a gradient square. They are big problems because that’s what the logo is made of. Choosing Helvetica in 2010 is inexcusable.